Have any of you seen Jonathan Leger's new product Niche Horde? It is a niche keyword product. I love how all of the new internet marketing products produced today include the word "niche" in there title. That is a hint to you IM product developers. Niche equals gold. The funny thing is everything has a niche. By segmenting a portion of any broad category you have created a niche. Take the word cup for instance; cup is a broad category coffee cup is a broad niche imprinted coffee cup is a narrow niche blue imprinted coffee cup is a narrower niche ceramic blue imprinted coffee cup is a more narrower niche All the niche products are is a broad niche (interest and product names and make them narrower) segmented. Anyway Back to niche Horde. It is a subscription based Niche keyword tool. It offers most popular niche keyword data, customized niche keyword data (you select the keyword) and broad popular niche keyword data. The graphic user data output is pretty straight forward and easy to interpret. The usefulness of the data has yet to be determined. It constantly up dates. If you do not save a screen and refresh it, you may never see the previous screen again. With the data changing that fast, there should be some question in your mind regarding how relevant is it anyway. As already mentioned, Niche Horde is a subscription based product. Currently the price is $47 a year, approximately $4 per month. That is far less than any keyword tool previously marketed. This is where the fun comes in. The vernacular in the sales letter leads you to believe you are purchasing an extraordinary service. The service does have value. To avail yourself of the service, you must install a small bit of software on your computer which allow you access to the service and also helps produce the data. It gets more fun. He is charging you to use your computer resources to develop a distributed computing resource. The software patch which you enable on your computer allows a remote computer to access the resources of your computer and all of the other members computer to produce the report you access. It is a process known as distributed computing. In essences, he is creating a super computer by accessing the resource of other computers for short periods of time to complete his computing needs. Imagine having access to thousands of other computer's memory and storage capacity for a few seconds every minute. What could you do with that resource? I do not know whether his plans for all of this computing power will extend beyond his Niche Horde property but there is no doubt the capability he will have access to as his subscription base swells will far exceed Niche Hordes need. What will he do with the excess? And the marketing genius of it all is everyone who subscribes will be paying him to develop distributed super computer access which he can use to do who knows what with. Now that is marketing genius. Black hat at its finest. Just my thoughts. What do I know. I could be wrong.