Hey, I've been searching the forum reading posts on the above subjects because I wanted to get a better understanding of how to preform these fundamental tasks. Get these 2 bits wrong and I would suggest that all subsequent efforts are wasted. Niche Research Currently I've just been picking niches I am interested in or subjects that I have previously searched for - no great science really and currently I don't have any tool to assist me so I just gather ideas from life. Micro Niche Finder and Magic Niche Finder seem to be the weapons of choice. Keyword Research Everything I have read until joining BHW suggested that I should pick one keyword that has a moderate number of global monthly searches (plus 6000 using phrase match), a low number of competing pages and where possible some paid advertising e.g. Adwords. I'm now forming the opinion that one keyword isn't sufficient and that you need one very competitive keyword with a greater number (10 to 20) of less competitive keywords underpinning it. And that Exact searches are the way to go. Market Samurai appears to be the weapon of choice here. I would really appreciate your views, opinions, experience on these subjects. I'd like to and I'm sure others would like to get these stages clear in their minds so we can enjoy the research and move on to the next stage confident in our selection. Cheers Si.