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Nice Ad to Post on the Side of a Truck?

Discussion in 'Offline Marketing' started by Viltedali, Aug 6, 2010.

  1. Viltedali

    Viltedali Regular Member

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    I have a box truck and am planning to put an ad on the side of it, advertising a website creation service.

    I'd be outsourcing the work for the most part.

    I've read this and that about what to include and such, but now that it's time to do it, I'm afraid of making something that isn't very good, as I'm making the ad with vinyl that sticks on the side of the truck. So, it would be kind of expensive to change, and a lot of work as well I'm guessing. I don't know how easy it is to remove the vinyl and would not like to find out, for a while anyway.

    I've got a 24" cutter, but I guess for anything that would need to be printed before installing, I can order from a seller on eb@y.

    Is there anyone out there that is already doing this? Any thoughts and ideas would be appreciated.
     
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  2. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Good idea, I had something like that a while back with a business I owned. The vinyl lettering is very easy to remove with a heat gun or even a hair dryer. Unless you are branding a product, you should make it as simple as possible with a phone number as well as your web site.

    Some kind of graphic will cause people to look your way but don't let the graphic be your message or it will not convert as well. You are operating in "Direct sales" so be direct in your selling.
     
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  3. Viltedali

    Viltedali Regular Member

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    Thanks for the reply.

    I guess just something like this is what I was thinking:


    "Headline offering website creation"

    Mysite.com

    My-phone-number"


    I don't know if I should add a listing of things such as

    'Wordpress, Drupal, and other CMSs
    Mailing list set up
    Website maintenance
    Hosting service" etc

    in smaller letters, or not. I don't know if all of that is like Chinese to the people I'm hoping to attract, small business owners, maybe it should be more generic, like 'get on online presence' don't get left behind' etc. I figure with using the truck to advertise however might attract more individuals than business owners, but I guess I'll see what happens.

    The sides of the truck are about 14' x 7', plus, about an 18" x 24" rectangle, for the 'attic' space that overhangs the cab.

    I figure I can add a logo in the attic rectangle (once I have one).

    I'm afraid of trying to remove the vinyl once on, as I was told the side of the truck already has a layer of vinyl on it (it' a uhaul truck and the guy told me that they stick white vinyl onto the board that is used for the sidewalls), and I'm afraid it might loosen that layer of vinyl as well.

    I guess I'll find out if I do end up having to remove something.
     
  4. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I'd be even more simple:

    I Make Websites!
    Best Prices in <name your area>

    555-1212

    Call for This Week's Special!

    You can get by without a logo by using an American flag on top of the verbiage.

    Also, when applying the letters, make a solution of soapy water and wet the area down good, apply the vinyl and use a squeege to get all the air bubbles out.

    Let it sit for an hour or two and you'll be golden.
     
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  5. flexpaydude

    flexpaydude Regular Member

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    Great advertisement...short, sweet, includes call to action. I'm wondering if you might also consider a benefit to the audience that might even improve upon I create websites?

    Get More Customers in
    <name your area>
    We Make Business Websites

    555-555-5555

    Call for this week's special!
     
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  6. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    That's a great call to action... much more enticing.
     
  7. johnq

    johnq BANNED BANNED

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    is it yours or someone elses?
     
  8. Viltedali

    Viltedali Regular Member

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    Thanks for the examples.

    I'm in the Cincinnati area, so maybe I could shorten it to 'Cincy'.

    The truck is mine, if that is what you mean.
     
  9. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    OchoCincowebsites.com
     
  10. Fwiffo

    Fwiffo Power Member

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    I'd love to see this on the side of a cube truck:



    MAKE MILLIONS WORKING FROM HOME

    in a time share BEAUTIFUL COSTA RICA

    while listening to your free iPod

    with the WHITEST TEETH

    and the cheapest viagra THIS SIDE OF THE MISSISSIPPI!!!!!

    (bonus! ****FREE**** credit check!)

    www.inserturlhere.com

    ONLY 7 SPOTS REMAINING!!!!!!!
     
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  11. n8800

    n8800 Regular Member

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    Paint the truck red and in white creepy letters write free candy...That should get alot of attention :)
     
  12. iq465

    iq465 Regular Member

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    Simple is best. Need a website? Call xxx xxxx xxx
     
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  13. Viltedali

    Viltedali Regular Member

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    Split-testing doesn't seem like much of an option. I guess I could put different ads on each side, but would have to get separate phone #s to keep track.

    I also wonder if an ad on a truck would attract professional business owners or not.
     
  14. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    Down in the Tampa Fl area, there are trucks that are nothing but rolling billboards and some are targeted to business owners so I would think that it is something that works.

    The trucks are Isuzu Nprs with a box body and the advertisements change every now and then as the truck goes down the road. I have seen a company offering SEO services on one of those trucks.
     
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  15. Viltedali

    Viltedali Regular Member

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    I wish I had the $ for one of those rolling billboards. I really don't know how effective this will be, but if companies are spending $30,000 + for such trucks, there must at least be some potential.

    I'm going now to pick up an old trailer frame that used to have a travel trailer on it. I'm planning on just standing a couple of boards up and add some ads to them.

    Maybe I could then offer ad space to other businesses, if my site creation service ad doesn't get much response.
     
  16. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    I had a 24' box and a 20' box and sold advertising to other companies when I ran those on the streets in Jacksonville... this is going back 10 + years. I was subcontracting for a large freight company that allowed me that freedom.

    The client paid for the signage and a monthly payment for a side of the truck. I forget the numbers but I believe I got 250.00 for each side and 150.00 for the back.

    I was required to keep the truck clean and put a certain amount of miles on the ride each month. I wish I would remember more of the details for you so you would have a better blueprint but it was a while back and a bunch of beers got in the way of some of my memory.
     
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  17. MyCrazyWorld

    MyCrazyWorld Registered Member

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    How Many Leads
    Did Your Competitors Get From the Web Last Week?
    Can you afford not to have an online presence?

    555-555-5555

    Local Website Builder & Social Media Specialist


    Dinosaur Cartoon to the side asking "Is This You?"



     
  18. Viltedali

    Viltedali Regular Member

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    Thanks for those details.

    I'm afraid the initial cost of creating the ad might be a barrier for some businesses, if they have to pay for it and the 1st month's advertising fee at the same time.


    Thanks for the example. I only have red vinyl right now but have ordered blue and black, in 15 inch.

    I don't know if I could fit that much text on the side without making it too small. I guess there's another question, how small is too small, how many feet away will most viewers be from the truck. If most see it when driving down the road, I guess the less the text the better. If I find a busy intersection that I can park it, maybe more text would be better, as they can read while waiting on the light to change or whatever.

    Anyway, I started wire brushing the trailer in order to paint it but am limited to what I can do physically right now, so I have to take a break for a day or 2 from it. I should have one side of the truck planned out and hopefully cut out by then.
     
  19. MyCrazyWorld

    MyCrazyWorld Registered Member

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    You could go to a couple of the home supply stores at the start of the day and find other lettered box trucks in the parking lot to compare to, and see how small is too small. You could also find a photo of a box truck like yours and place the lettering how you want it on top of the truck in photoshop/paintbrush/gimp, just to get a rough idea of what it will look like. It would be easy to make a few different color schemes/fonts/ad copies and make sure you don't cut everything out and end up with something you don't like once in place.

    Busy intersections are good, but you could also park it for a few hours at a time in fast food,walmart or mall parking lots.
     
  20. angelas111

    angelas111 Jr. VIP Jr. VIP Premium Member

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    just be careful leaving those vinyl letters on for a long time. i have seen many a car where the paint is faded around them after you take them off.