1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Newsletter Conversion rate?

Discussion in 'BlackHat Lounge' started by mandude, Oct 4, 2011.

  1. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    I couldnt find it by search then realized the email marketing section was down, prob explains why i cant find it.

    anyway, I am curious what the "average" conversion rate is for email marketing/newsletter blasts. I may have access to a list that is roughly 800k, its not just some scraped list its an actual opt in list (I believe).

    An actual conversion rate of a purchase, lets say $200-$500 range what would you say the average conversion rate would be? I keep hearing "2%" but think that is a myth. its IM niche so i feel like its more like .0001% or is that crazy low. I just never marketed to a list as big and I will shit myself If I get a .001% conversion into sales, id even be ecstatic with a .0001% on a $200 product thats still $16k.
     
  2. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    I guess no one on BHW does email blasts or tracks them?
     
  3. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    how is the entire BHW incompetent to this? can't just be me.
     
  4. hitman247

    hitman247 Executive VIP Premium Member

    Joined:
    Oct 12, 2008
    Messages:
    739
    Likes Received:
    1,851
    Occupation:
    Full Time IM
    Location:
    Your Six O'clock
    Home Page:
    Talk to Toyo or Paranoid Android they are the big time mailers on this forum. Also Coyote Assassin is a pretty solid resource too.
     
  5. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    thanks for the heads up. ill contact them
     
  6. easydab

    easydab Junior Member

    Joined:
    Feb 3, 2011
    Messages:
    132
    Likes Received:
    58
    I have not such a massive list but on my aprox 15k double opt in 'weight' list the conversion rate is around 1,2% over the past 4 months .

    I send once a month a newsletter with good decent free information and i include 2 new or 'improved' products.

    edit : price range $50 - $200, i do not see a difference between price and conversion but more on how good the sales pitch is
     
  7. toyo

    toyo BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    1,012
    Likes Received:
    498
    Got your PM.

    Basically, 90% of this answer would be on your list. 2% is too high. Your product is quite expensive compared to the average email marketing offer.

    Is your list fresh? How many mailers have blasted that list? What is your sending capability? Inboxing rate?

    From your estimated inboxing rate figure, you can then try to estimate the opens, then you can try to again estimate the number of people who will convert as the paying audience.

    You wouldn't have a decent answer. The only way of really knowing is to mail that list with your offers yourself. You can do a test run of random parts of the list and alter different subject lines and content for each send, and see which one converts best before going full on the list.
     
    • Thanks Thanks x 1
    Last edited: Oct 5, 2011
  8. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    Thanks for the speedy reply! it is a website, I am not sure if they will let me do some split testing, but I can always ask at the price they are charging. I would hope 100% inboxing rate if its a big company but I am not sure. If it went out to 700k people I am curious what the open rate>click rate>sale rates would be.

    This list has probably been hit a bunch.
     
  9. toyo

    toyo BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    1,012
    Likes Received:
    498
    Be wary of websites claiming to be able to send thousands and millions of emails with a high inboxing rate.

    100% inboxing rate is purely hypothetical. Aweber only guarantees 90% and you need to opt in your list through their channels.
     
    • Thanks Thanks x 1
  10. mandude

    mandude Jr. VIP Jr. VIP Premium Member

    Joined:
    Feb 18, 2008
    Messages:
    797
    Likes Received:
    306
    Location:
    Tampa FL
    hmm, thanks for the tips