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[News] Here's One Thing Google and Facebook Can Agree On: Fighting Scam Ads

Discussion in 'BlackHat Lounge' started by CoolBro, Jun 14, 2012.

  1. CoolBro

    CoolBro Junior Member

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    Google recently has stepped up a drive to stop adsthat hawk counterfeit goods or send people to sites that try to scam them or install malicious software on their computers. But up to now, Google and other companies from AOL toFacebook have attacked the problem individually, leaving holes in their defenses.

    On June 14, the nonprofit group StopBadware, backed by Google, PayPal, Mozilla, and others, will launch the Ads Integrity Alliance to present a more united front to scammers and also educate policymakers on potential legal or legislative remedies.

    StopBadware was formed in early 2006 as an experimental anti-malware project at Harvard Law School's Berkman Center for Internet and Society and since spun out into a nonprofit group, supported by Google, Sun Microsystems, and Lenovo. Executive Director Maxim Weinstein says bad ads are a natural extension of the mission, partly because malware often is distributed via online ads. "It's a similar threat in that it undermines trust in the Web," he said in an interview. "Those ads are what pay for all the services on the Web."

    At least that's the hope. Which is why arch-rivals are working together on the alliance. Charter members helping to fund the initiative are Google, Facebook, Twitter, AOL, and the Interactive Advertising Bureau, but others are expected to join. It's not yet clear precisely what the alliance will do beyond fuzzy goals of developing industry wide policies on what's often called malvertising and setting up a private forum for members to discuss tactics.Although Google and no doubt others spend millions of dollars a year to fight bad ads, scammers continually exploit automated and human safeguards and loopholes in site policies. "The more companies can learn, the better," says Weinstein. "Once you get to a consistent set of principles, the bad guys find it harder to squeeze through."

    But if it's anything like parent StopBadware, it will function as an information clearinghouse for fighting scammy ads, at least for its members. StopBadware has served as a sort of court of last resort for websites caught in Google's malware net, providing human review to complement Google's mostly automated system.

    From:
    http://www dot forbes dot com/sites/roberthof/2012/06/14/heres-one-thing-google-and-facebook-can-agree-on-fighting-scam-ads/
     
    Last edited: Jun 14, 2012