[NEWS] Firefox strips tracking parameters from urls

Source: https://www.mozilla.org/en-US/firefox/102.0/releasenotes/

"Firefox now mitigates query parameter tracking when navigating sites in ETP strict mode."

This means that when users click your ads from certain ad networks, the tracking code will be eliminated from the url.

With the release of Firefox 102, Mozilla has added the new 'Query Parameter Stripping' feature that automatically strips various query parameters used for tracking from URLs when you open them, whether that be by clicking on a link or simply pasting the URL into the address bar.

Once enabled, Mozilla Firefox will now strip the following tracking parameters from URLs when you click on links or paste an URL into the address bar:

• Olytics: oly_enc_id=, oly_anon_id=
• Drip: __s=
• Vero: vero_id=
• HubSpot: _hsenc=
• Marketo: mkt_tok=
• Facebook: fbclid=, mc_eid=

Why is this important?

Well, basically the newest version will get rid of tracking codes, which will make it easier to see if a user is using the latest version of firefox and it will also help target users with the latest version of said browser.

Lots of interesting ways to cloak users with this new privacy feature

All for this. But curious why the most-common web tracking ones, for Google Ads, with URL queries like:

• utm_source=
• utm_medium=
• utm_campaign=
• utm_term=
• utm_content=

Didn't make it onto the Firefox stripping list.

ifcmd said:

All for this. But curious why the most-common web tracking ones, for Google Ads, with URL queries like:

• utm_source=
• utm_medium=
• utm_campaign=
• utm_term=
• utm_content=

Didn't make it onto the Firefox stripping list.

Click to expand...

Well, google funds firefox, so it's only natural to only disrupt the competition