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NEWS: Email Marketing (Big Changes on the Way) -- MUST READ

Discussion in 'Black Hat SEO' started by CoyoteAssassin, Aug 2, 2012.

  1. CoyoteAssassin

    CoyoteAssassin Elite Member

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    I thought of putting this in the Email Marketing section but it would be best for all to read and know.

    I do not find this shocking but I do see how it will affect those of us that reply on email marketing for revenue.

    Microsoft launched Outlook.com on Monday - If you haven't seen it, its a new web based email platform built from the ground up. I've been using it and love it. One of the methods Microsoft will use to combat against spam is using API's to plug into Facebook, LinkedIn, and Twitter. By doing that, it will check the email address of the Sender to see if it has a valid active account. If it does and if things check out to be good with those companies, the email will have a much higher chance of landing in the inbox. Not sure if someone could spook the Sender email but rDNS and SPF would not been in place so I guess its a matter of being more concerned with one over the other.

    If you do not have an email tied to one of those accounts, you will have to build your reputation. From what I read, it's not the same reputation building that we currently do - its different. The article also says that Outlook.com will start using reCaptcha at certain points when sending email. The logical thought is to use Hotmail instead of Outlook.com so who knows... The two brands have no intentions of merging any time soon but you can go to Outlook.com and convert your Hotmail inbox to Outlook and keep your current email address.

    So, does this mean that we all need to have a Twitter and Facebook account tied back to our Sender email? Not sure, but it looks like it will help.

    I knew that there would come a time when Facebook and other social media sites were used to help determine if an email sender is legit or not but I didn't expect it to be so soon.

    I hope this post has been useful to a few. Share your thoughts - let me know.

    Thanks
     
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  2. seoguy81

    seoguy81 Power Member

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    Interesting set of changes. Looks like Outlook is really getting its foundation solid to become a competitor to Gmail.

    That being said, the new changes when implemented would impact delivery only to outlook.com users I suppose? I think that will take a while, unless there is a forced upgrade/change for hotmail users to switch over to outlook. Either ways, they could possibly roll this out to hotmail.com as well.

    Overall, its a good change. Having an email account linked to a social networking site is a good way to combat spam atleast for legit business owners and I won't be surprised if other webmails start going down the same path as well.

    The above changes might impact email marketing perhaps a couple of months or a year or two down the line, not for the short term though.
     
  3. kideze

    kideze Elite Member

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    Its seems all the social portions of these big companies want to share this info with each other to help users out. Will be intresting and e-mail marketing will get harder.
     
  4. CoyoteAssassin

    CoyoteAssassin Elite Member

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    Email marketing will be more difficult. I would imagine that most corporate email accounts are not tied to a social media site but then again, they have domain and server reputation to help them out.
     
  5. conrad

    conrad Regular Member

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    Is hotmail going to be doing the same?
     
  6. CoyoteAssassin

    CoyoteAssassin Elite Member

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    It didn't say but if it they have the ability and it would make for a better experience, I would think so... unless they want to use it as a reason to move to Outlook.