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[NEWS] Cracking down on bogus online reviews

Discussion in 'Black Hat SEO' started by trooper, Mar 23, 2011.

  1. trooper

    trooper Regular Member

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    "Whether they advertise directly or through affiliates, companies have an obligation to ensure that the advertising for their products is not deceptive," said David Vladeck, Director of the FTC's Bureau of Consumer Protection. "Advertisers using affiliate marketers to promote their products would be wise to put in place a reasonable monitoring program to verify that those affiliates follow the principles of truth in advertising."
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    http://www.techdirt.com/articles/20110318/00300613532/should-company-be-liable-what-its-affiliates-do.shtml
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