hiya, I am trying to take my small business to the next level, but I am not well informed on all the latest seo strategy, so here I am. I'm looking to learn some intermediate, gray hat strategies for local seo, especially getting reviews that stick. I'm not entirely sure whether or not I want to outsource my seo or do it myself.... I'm hoping to learn enough here to do it myself, or not get scammed if I decide outsource If anyone has any beginner local seo resources I'm all ears. Thanks!