- May 11, 2014
- 2,121
- 2,016
Researching the market is simple: identifying and studying a specific market or target audience within a larger industry.
Researching consumer needs and preferences will help you to:
Do you need to be an expert? No!
It’s natural to assume that you need to be an expert to succeed but the truth is, you don’t necessarily need to be an expert to get started.
For starters, look into the history of the niche you’re researching:
From there, it’s essential to understand the current trends in the niche:
Analyze the Competition
Knowing what other businesses are doing in your niche can help you identify opportunities and develop innovative ideas that set you apart from the competition.
To start, research your competitors' websites.
Take note of their content and features and consider how to improve them.
For example, if your competitor has a blog with a lot of great content, you can think about how you can create even better content for your website.
It's also important to keep an eye on your competitors' social media presence.
See what kind of content they share and how engaged their audience is.
This can give you insights into what kind of content resonates with your target audience and what engagement strategies work for your competitors.
Pay attention to the keywords they use in their content and their strategies for SEO.
This will give you a better idea of what content and keywords you should focus on in your niche.
By understanding what your competitors are doing well and where they may fall short, you can identify opportunities for innovation and growth.
One of the best practices for analyzing the competition is to use tools such as SEMrush.
These tools can give you an in-depth analysis of your competitor's websites, including traffic, backlinks, and keywords.
You can create a spreadsheet to track your competitors' information, including their websites, social media accounts, and content.
Keep an eye on industry trends and changes.
For example, suppose a new technology or product is gaining popularity. In that case, creating a product or service that caters to that trend and outcompetes your rivals could be an opportunity.
Research Current Trends
Trends can be an excellent source of inspiration for businesses, helping them develop new products, services and content ideas.
They can also be a great way to identify potential customer needs and target audiences. By researching the latest trends, we can stay ahead of the competition and ensure their offerings are unique and valuable.
Trends can be identified through various sources, such as industry publications, social media, and Google Trends (or again Semrush).
Industry publications can provide valuable information on your niche's latest trends and developments. Social media is also a great tool for identifying trends, as it can give you insight into what people are talking about and what is currently popular. Google Trends is a useful tool that allows you to see how often specific keywords are searched over time, giving you an idea of the popularity of certain topics and trends.
Another way to identify trends is to look at competitors in your niche.
Analyzing what they are doing and what is popular in your industry can give you insight into trends and potential opportunities.
This can help you identify trends relevant to your business and develop strategies to capitalize on them.
Some may be short-lived, while others may have a more lasting impact.
By analyzing trends and their potential impact, you can make more informed decisions about which trends to pursue and how to capitalize on them.
Another best practice is to use a combination of different sources to identify trends.
Using multiple sources, you can gain a more comprehensive understanding of the trends in your niche and make more informed decisions.
It's also important to be open to new ideas and opportunities.
Trends can often lead to new ideas and opportunities for growth, so it's important to be open to new possibilities and not be afraid to try something new.
Plan for the Long Term
While trends can be a valuable source of inspiration, thinking about your long-term goals will help you narrow down your niche and focus your research on topics that will stay powerful in the future.
Start by asking yourself questions such as: "What kind of site do I want to have in 6 months? 1 year? or 3 years?".
By researching the competition in your niche and looking at their long-term strategies, you can better understand what works and doesn't.
This can help you to identify opportunities and plan for the future success of your business.
One of the best practices is to set clear and achievable goals.
These goals should be specific, measurable, and have a deadline.
By setting clear goals, you can focus your efforts and stay on track to achieve your long-term vision.
Another best practice is continuously monitoring your progress and making adjustments as needed.
Finally, It's essential to be open to change and willing to pivot your strategy if necessary.
Sometimes, things don't go as planned, and it's important to be adaptable and willing to change direction if needed.
Demand
In other words, are people actively searching for and willing to pay for what you're offering?
Understanding the demand for your niche is crucial because it can give you insight into whether or not there is a market for your product or service.
If there is a high demand, it could indicate that there is a large potential customer base and a higher chance of success.
However, if there is low demand, it may indicate that there isn't a large enough market for your business to be profitable.
By understanding your target audience and their buying habits, you can better understand whether there is a demand for your product or service.
Additionally, you can use tools like Google Trends, Google AdWords Keyword Planner, and Amazon Best Seller Lists to understand the level of interest in certain products or services within your niche.
When researching demand, it's crucial to not only look at search volume and trends but also consider the willingness of people to pay for what you are offering.
Look at the prices of similar products or services in your niche, and see how they compare to what you plan to offer.
If many similar products or services are already at a lower price point, it may be hard to compete and profit.
On the other hand, a higher price point for similar products or services could indicate that there is room for a premium offering.
To determine the demand for your niche, it's important to keep an eye on industry trends and changes.
For example, if a new technology or product is gaining popularity, it could be an opportunity to create a product or service that caters to that trend.
If you already have a solid visitors base:
One of the best ways to gauge demand is by conducting market research surveys.
This can be done by sending out surveys to your target audience, and asking them about their needs and interests.
This will give you a better understanding of what your target audience is looking for, and whether there is a demand for your product or service.
Another effective way to gauge demand is by creating a landing page or social media account and promoting it to your target audience.
This can give you an idea of how many people are interested in your product or service, and whether there is a demand for it.
Scalability
In other words, can your business grow and evolve to meet the changing needs of your customers and the market?
Scalability is important because it can give you an idea of the long-term potential of your business.
If there is a lot of room for growth, it could indicate that your business has the potential to be successful and profitable for years to come.
On the other hand, if there is limited scalability, it may be an indication that your business will hit the ceiling in terms of revenue and growth.
I's important to research your niche's current and projected growth.
Look at the trends and projections for the industry as a whole and any specific products or services within your niche.
Consider the potential for diversifying your product or service or expanding into new markets.
Another important aspect of scalability is understanding how to increase revenue over time.
This can include upselling, cross-selling, or creating recurring revenue streams.
For example, if you're selling a product, you can offer a subscription or maintenance service to increase revenue.
When evaluating, it's important to consider the technology and infrastructure your business will need to support growth.
This includes website hosting, payment processing, and inventory management systems.
The ability to scale up quickly without incurring huge costs indicates a scalable niche.
Creating a business plan that outlines your growth strategy is one effective way.
This should include revenue and customer base projections and a plan for expanding your product or service offerings.
With a clear plan, you can better understand your niche's potential for growth and scalability.
To maximize scalability, it's important to be flexible and adaptable.
This means being open to new opportunities and willing to pivot your business model if necessary.
It's also important to stay current with industry trends and changes to capitalize on new opportunities as they arise.
Audience
Understanding who they are and what they need can help you create a product or service they will be more likely to buy.
It's important to consider factors such as age, gender, income, education level, and location.
These factors can give you an idea of what type of product or service your target audience is looking for and how much they are willing to pay.
Additionally, understanding their buying habits can give you an idea of how they like to shop and what type of marketing will most effectively reach them.
An effective way to understand your target audience is to create buyer personas.
Buyer personas are fictional representations of your ideal customer.
By creating buyer personas, you can better understand your target audience and tailor your marketing and sales efforts to reach them more effectively.
Another way to understand your target audience is to use social media listening tools.
These tools can help you understand what people say about your niche, competitors, and related topics.
This can give you insight into what your target audience is interested in, what they are looking for, and what they say about your niche.
If you plan to sell your own product or do affiliations
To determine the profit margin, calculate the cost of goods sold (COGS) and compare it to the revenue.
COGS includes all the direct costs of producing and delivering your product or service, such as materials, labor, and shipping.
To calculate the profit margin, you would take the revenue, subtract the COGS, and divide that by the revenue.
Remember that profit margin can vary depending on the product or service.
Some products or services may have a higher profit margin, while others may have a lower profit margin.
However, you want to ensure the profit margin is high enough to cover your overhead costs and make a reasonable profit.
Another critical aspect to consider is the pricing strategy. It's important to charge a price that is both profitable and competitive.
This means conducting market research to understand the prices of similar products or services in your niche and then determining the best price point for your product or service.
It's also important to consider the cost of customer acquisition.
Understand the cost of acquiring a customer and compare it to the lifetime value of a customer. Knowing this will help you to determine if your niche is profitable or not
Determine your unique value proposition.
A UVP is a statement explaining what sets your website apart from others in your niche and what unique perspective or value you can offer your audience.
A clear UVP can help you stand out in a crowded market and attract the right customers to your website.
To determine your UVP, it's vital to first research your competition. Look at other websites in your niche and note what they are doing well and what they could improve on..
This will give you an idea of what to expect regarding competition and how to differentiate yourself.
Next, consider what unique perspective or value you can offer your audience.
This could be a unique product or service, approach to a problem, or perspective on a topic.
It's also important to consider the customer's pain points and how to address them with your UVP.
This can be done by conducting market research surveys and talking to potential customers to understand their needs and pain points.
Once you have identified the customer's pain points, you can create a UVP that addresses them and sets you apart from the competition.
When crafting your UVP, keep it simple, clear, and easy to understand. Your UVP should be able to communicate the unique value that your website offers in one or two sentences.
You can use tools like Google Analytics, heat maps, and surveys to understand how people interact with your website and what they seek.
This data can help you identify areas where you can improve your website and create a UVP that addresses those areas.
Don't make false claims or exaggerate the value you can offer your audience.
Instead, focus on what you can truly offer and communicate that clearly and concisely.
How to Find a Good Niche
Niche selection needs to be done seriously. The first step is to consider your own interests and skills.
Identify your strengths and weaknesses, and understand how they can be used to your advantage.
The good news is, it's not as difficult as it may seem.
By reflecting on your past experiences, you can understand what you're truly good at and where your passions lie.
Make a list of topics/passions that interest you. Find out what gets you going.
There is no perfect niche, some have a much-earning potential than others but the first thing to do is ask yourself those questions:
Pro tips: simply check your navigators historic!
Finding the right niche might take a bit of work. Once you do, you'll be well on your way to success!
Passion Vs. Money
Ultimately, the best niche for your website aligns with your interests and passions, has a large and engaged audience, and has the potential for monetization.
Constantly evaluate the potential for monetization:
Can you generate income from your chosen niche through advertising, affiliation, and selling products or services?
Think long-term and be honest with yourself:
How much time will you spend per week on this project? If you don't care or dislike the niche you will likely quit, even with high profitability.
If it's your first authority site, see the niche research as a direction.
What happens very often is you start looking for keywords and while doing so, you discover and select another completely different niche.
I will prove you can find an amazing niche and profitable keywords in less than 5 minutes. You will see all about it in the next part!
Here are some general niche ideas to help:
Here a list of some of my "seed" niche (it will help I you are at the brain storming phase)
Automotive:
Arts and Entertainment:
Business Products & Services:
Career Services:
Clothing & Fashion:
E-commerce:
Education:
Engineering:
Finance:
Food & Culinary:
Gambling:
Health and Fitness:
Health Care & Medical:
Home and Gardening:
Home Services:
Insurance:
Legal:
Lifestyle:
Make Money Online:
Marketing:
Parenting:
Personal Finance:
Pets & Animals:
Politics:
Real Estate:
Sports and Athletics:
Technology:
Travel:
You can go deeper and deeper, for example:
Start to list your niches and sub-niches this way.
This is useful because you must start somewhere and pick your first sub-niches and keywords.
Of course the goal is to rank bigger and bigger keywords!
You do not need to go this deep I only did it to show you that once you find a branch, you find a trunk and you can then go to the root of each niche like this.
This work well if you already know the niche. If you are in discovery mode, here is the simpler method I use:
You can check the biggest sites to see their categories and explore the link tree.
For me the best 3 sites to do this are:
Too many choices will only induce the infamous "analysis paralysis".
Here is how I proceed. Start the chronometer!
I choose "Health and Fitness" as my main niche because it's very large and I am interested in it. I have no idea where it will go but we need to start somewhere.
Here is what ebay show us for fitness: https://www.ebay.com/b/Fitness-Running-Yoga-Equipment/15273/bn_1855426
I explore the tree structure and its successive branchings or subdivisions to find many other subtopics.
Shop Fitness Technology
Shop Cardio Equipment
Before revealing the possibility/profitability of these topics and keywords with a technical tool like Semrush, you can start building a list of niches like I did with "bodybuilding"!
Do not hesitate to ask if something is not clear.
Researching consumer needs and preferences will help you to:
- Gain insights into customer needs
- Identify competitors and market trends
- Understand the strengths and weaknesses of each
- Differentiate your business from them
Do you need to be an expert? No!
It’s natural to assume that you need to be an expert to succeed but the truth is, you don’t necessarily need to be an expert to get started.
For starters, look into the history of the niche you’re researching:
- What was the initial idea behind it?
- Who were the original creators?
- What have other companies tried and failed?
From there, it’s essential to understand the current trends in the niche:
- What products are selling the most?
- Who are the biggest players in the industry?
- What strategies do they use to stay ahead of the competition?
Analyze the Competition
Knowing what other businesses are doing in your niche can help you identify opportunities and develop innovative ideas that set you apart from the competition.
To start, research your competitors' websites.
Take note of their content and features and consider how to improve them.
For example, if your competitor has a blog with a lot of great content, you can think about how you can create even better content for your website.
It's also important to keep an eye on your competitors' social media presence.
See what kind of content they share and how engaged their audience is.
This can give you insights into what kind of content resonates with your target audience and what engagement strategies work for your competitors.
Pay attention to the keywords they use in their content and their strategies for SEO.
This will give you a better idea of what content and keywords you should focus on in your niche.
By understanding what your competitors are doing well and where they may fall short, you can identify opportunities for innovation and growth.
One of the best practices for analyzing the competition is to use tools such as SEMrush.
These tools can give you an in-depth analysis of your competitor's websites, including traffic, backlinks, and keywords.
You can create a spreadsheet to track your competitors' information, including their websites, social media accounts, and content.
Keep an eye on industry trends and changes.
For example, suppose a new technology or product is gaining popularity. In that case, creating a product or service that caters to that trend and outcompetes your rivals could be an opportunity.
Research Current Trends
Trends can be an excellent source of inspiration for businesses, helping them develop new products, services and content ideas.
They can also be a great way to identify potential customer needs and target audiences. By researching the latest trends, we can stay ahead of the competition and ensure their offerings are unique and valuable.
Trends can be identified through various sources, such as industry publications, social media, and Google Trends (or again Semrush).
Industry publications can provide valuable information on your niche's latest trends and developments. Social media is also a great tool for identifying trends, as it can give you insight into what people are talking about and what is currently popular. Google Trends is a useful tool that allows you to see how often specific keywords are searched over time, giving you an idea of the popularity of certain topics and trends.
Another way to identify trends is to look at competitors in your niche.
Analyzing what they are doing and what is popular in your industry can give you insight into trends and potential opportunities.
This can help you identify trends relevant to your business and develop strategies to capitalize on them.
Some may be short-lived, while others may have a more lasting impact.
By analyzing trends and their potential impact, you can make more informed decisions about which trends to pursue and how to capitalize on them.
Another best practice is to use a combination of different sources to identify trends.
Using multiple sources, you can gain a more comprehensive understanding of the trends in your niche and make more informed decisions.
It's also important to be open to new ideas and opportunities.
Trends can often lead to new ideas and opportunities for growth, so it's important to be open to new possibilities and not be afraid to try something new.
Plan for the Long Term
While trends can be a valuable source of inspiration, thinking about your long-term goals will help you narrow down your niche and focus your research on topics that will stay powerful in the future.
Start by asking yourself questions such as: "What kind of site do I want to have in 6 months? 1 year? or 3 years?".
By researching the competition in your niche and looking at their long-term strategies, you can better understand what works and doesn't.
This can help you to identify opportunities and plan for the future success of your business.
One of the best practices is to set clear and achievable goals.
These goals should be specific, measurable, and have a deadline.
By setting clear goals, you can focus your efforts and stay on track to achieve your long-term vision.
Another best practice is continuously monitoring your progress and making adjustments as needed.
- By regularly reviewing your progress and making adjustments, you can stay on track and ensure you are on the right path to achieving your long-term goals.
- By keeping an eye on the latest developments, you can identify opportunities and ensure your business is prepared for the future.
Finally, It's essential to be open to change and willing to pivot your strategy if necessary.
Sometimes, things don't go as planned, and it's important to be adaptable and willing to change direction if needed.
Demand
In other words, are people actively searching for and willing to pay for what you're offering?
Understanding the demand for your niche is crucial because it can give you insight into whether or not there is a market for your product or service.
If there is a high demand, it could indicate that there is a large potential customer base and a higher chance of success.
However, if there is low demand, it may indicate that there isn't a large enough market for your business to be profitable.
By understanding your target audience and their buying habits, you can better understand whether there is a demand for your product or service.
Additionally, you can use tools like Google Trends, Google AdWords Keyword Planner, and Amazon Best Seller Lists to understand the level of interest in certain products or services within your niche.
When researching demand, it's crucial to not only look at search volume and trends but also consider the willingness of people to pay for what you are offering.
Look at the prices of similar products or services in your niche, and see how they compare to what you plan to offer.
If many similar products or services are already at a lower price point, it may be hard to compete and profit.
On the other hand, a higher price point for similar products or services could indicate that there is room for a premium offering.
To determine the demand for your niche, it's important to keep an eye on industry trends and changes.
For example, if a new technology or product is gaining popularity, it could be an opportunity to create a product or service that caters to that trend.
If you already have a solid visitors base:
One of the best ways to gauge demand is by conducting market research surveys.
This can be done by sending out surveys to your target audience, and asking them about their needs and interests.
This will give you a better understanding of what your target audience is looking for, and whether there is a demand for your product or service.
Another effective way to gauge demand is by creating a landing page or social media account and promoting it to your target audience.
This can give you an idea of how many people are interested in your product or service, and whether there is a demand for it.
Scalability
In other words, can your business grow and evolve to meet the changing needs of your customers and the market?
Scalability is important because it can give you an idea of the long-term potential of your business.
If there is a lot of room for growth, it could indicate that your business has the potential to be successful and profitable for years to come.
On the other hand, if there is limited scalability, it may be an indication that your business will hit the ceiling in terms of revenue and growth.
I's important to research your niche's current and projected growth.
Look at the trends and projections for the industry as a whole and any specific products or services within your niche.
Consider the potential for diversifying your product or service or expanding into new markets.
Another important aspect of scalability is understanding how to increase revenue over time.
This can include upselling, cross-selling, or creating recurring revenue streams.
For example, if you're selling a product, you can offer a subscription or maintenance service to increase revenue.
When evaluating, it's important to consider the technology and infrastructure your business will need to support growth.
This includes website hosting, payment processing, and inventory management systems.
The ability to scale up quickly without incurring huge costs indicates a scalable niche.
Creating a business plan that outlines your growth strategy is one effective way.
This should include revenue and customer base projections and a plan for expanding your product or service offerings.
With a clear plan, you can better understand your niche's potential for growth and scalability.
To maximize scalability, it's important to be flexible and adaptable.
This means being open to new opportunities and willing to pivot your business model if necessary.
It's also important to stay current with industry trends and changes to capitalize on new opportunities as they arise.
Audience
Understanding who they are and what they need can help you create a product or service they will be more likely to buy.
It's important to consider factors such as age, gender, income, education level, and location.
These factors can give you an idea of what type of product or service your target audience is looking for and how much they are willing to pay.
Additionally, understanding their buying habits can give you an idea of how they like to shop and what type of marketing will most effectively reach them.
An effective way to understand your target audience is to create buyer personas.
Buyer personas are fictional representations of your ideal customer.
By creating buyer personas, you can better understand your target audience and tailor your marketing and sales efforts to reach them more effectively.
Another way to understand your target audience is to use social media listening tools.
These tools can help you understand what people say about your niche, competitors, and related topics.
This can give you insight into what your target audience is interested in, what they are looking for, and what they say about your niche.
If you plan to sell your own product or do affiliations
To determine the profit margin, calculate the cost of goods sold (COGS) and compare it to the revenue.
COGS includes all the direct costs of producing and delivering your product or service, such as materials, labor, and shipping.
To calculate the profit margin, you would take the revenue, subtract the COGS, and divide that by the revenue.
Remember that profit margin can vary depending on the product or service.
Some products or services may have a higher profit margin, while others may have a lower profit margin.
However, you want to ensure the profit margin is high enough to cover your overhead costs and make a reasonable profit.
Another critical aspect to consider is the pricing strategy. It's important to charge a price that is both profitable and competitive.
This means conducting market research to understand the prices of similar products or services in your niche and then determining the best price point for your product or service.
It's also important to consider the cost of customer acquisition.
Understand the cost of acquiring a customer and compare it to the lifetime value of a customer. Knowing this will help you to determine if your niche is profitable or not
Determine your unique value proposition.
A UVP is a statement explaining what sets your website apart from others in your niche and what unique perspective or value you can offer your audience.
A clear UVP can help you stand out in a crowded market and attract the right customers to your website.
To determine your UVP, it's vital to first research your competition. Look at other websites in your niche and note what they are doing well and what they could improve on..
This will give you an idea of what to expect regarding competition and how to differentiate yourself.
Next, consider what unique perspective or value you can offer your audience.
This could be a unique product or service, approach to a problem, or perspective on a topic.
It's also important to consider the customer's pain points and how to address them with your UVP.
This can be done by conducting market research surveys and talking to potential customers to understand their needs and pain points.
Once you have identified the customer's pain points, you can create a UVP that addresses them and sets you apart from the competition.
When crafting your UVP, keep it simple, clear, and easy to understand. Your UVP should be able to communicate the unique value that your website offers in one or two sentences.
You can use tools like Google Analytics, heat maps, and surveys to understand how people interact with your website and what they seek.
This data can help you identify areas where you can improve your website and create a UVP that addresses those areas.
Don't make false claims or exaggerate the value you can offer your audience.
Instead, focus on what you can truly offer and communicate that clearly and concisely.
How to Find a Good Niche
Niche selection needs to be done seriously. The first step is to consider your own interests and skills.
Identify your strengths and weaknesses, and understand how they can be used to your advantage.
The good news is, it's not as difficult as it may seem.
By reflecting on your past experiences, you can understand what you're truly good at and where your passions lie.
Make a list of topics/passions that interest you. Find out what gets you going.
There is no perfect niche, some have a much-earning potential than others but the first thing to do is ask yourself those questions:
- What do you love to do in your free time?
- What do you enjoy learning?
- What is your favorite youtube channel?
- What kind of news do you read?
- What knowledge do you like to share?
Pro tips: simply check your navigators historic!
Finding the right niche might take a bit of work. Once you do, you'll be well on your way to success!
Passion Vs. Money
Ultimately, the best niche for your website aligns with your interests and passions, has a large and engaged audience, and has the potential for monetization.
Constantly evaluate the potential for monetization:
Can you generate income from your chosen niche through advertising, affiliation, and selling products or services?
Think long-term and be honest with yourself:
How much time will you spend per week on this project? If you don't care or dislike the niche you will likely quit, even with high profitability.
If it's your first authority site, see the niche research as a direction.
What happens very often is you start looking for keywords and while doing so, you discover and select another completely different niche.
I will prove you can find an amazing niche and profitable keywords in less than 5 minutes. You will see all about it in the next part!
Here are some general niche ideas to help:
Here a list of some of my "seed" niche (it will help I you are at the brain storming phase)
Automotive:
- Classic cars
- Electric vehicles
- Performance tuning
- Off-road vehicles
- Car audio and electronics
- Auto racing
- Car detailing and cleaning
- Car rental and leasing
- Car insurance and financing
- Car maintenance and repair
Arts and Entertainment:
- Music production and recording
- Photography
- Acting and performing arts
- Movie and film production
- Graphic design
- Fine art
- Literature and publishing
- Video game design
- Animation
- Comedy and stand-up
Business Products & Services:
- Business software and technology
- Business consulting and coaching
- Marketing and advertising
- Human resources and staffing
- Business networking
- Business travel and transportation
- Office supplies and equipment
- Business insurance
- Virtual and remote work solutions
- Small business financing
Career Services:
- Job search and career counseling
- Resume writing and interview preparation
- Career development and training
- Professional networking
- Recruiting and staffing
- Executive search
- Outplacement services
- Career coaching for specific industries
- Career transition and career change
- Freelance and gig work resources
Clothing & Fashion:
- Luxury fashion and designer clothing
- Streetwear and urban fashion
- Plus-size fashion
- Sustainable and ethical fashion
- Vintage and retro fashion
- Menswear and mens fashion
- Footwear and shoe design
- Bridal and wedding fashion
- Children's and baby clothing
- Accessory design and production
E-commerce:
- Online marketplaces and platforms
- Dropshipping and wholesale e-commerce
- E-commerce automation and software
- E-commerce marketing and advertising
- Social media e-commerce
- E-commerce payments and security
- E-commerce logistics and fulfillment
- E-commerce design and user experience
- Mobile e-commerce
- Subscription e-commerce
Education:
- Online education and e-learning
- K-12 education and curriculum development
- Higher education and college admissions
- Test preparation and standardized testing
- Language learning and translation
- Career and vocational training
- Tutoring and homework help
- Educational technology and software
- Special education and learning disabilities
- Homeschooling and alternative education
Engineering:
- Mechanical engineering
- Electrical engineering
- Civil engineering
- Computer engineering
- Chemical engineering
- Aerospace engineering
- Petroleum engineering
- Biomedical engineering
- Environmental engineering
- Materials engineering
Finance:
- Wealth management and investment
- Financial planning and retirement
- Tax planning and preparation
- Credit and debt management
- Real estate investing and finance
- Small business finance
- Forex and currency trading
- Cryptocurrency and blockchain
- Personal finance and budgeting
- Risk management and insurance
Food & Culinary:
- Gourmet and specialty foods
- Organic and natural foods
- Wine and spirits
- Food photography and styling
- Home brewing and distilling
- Restaurant and food service management
- Culinary arts and chef training
- Food science and nutrition
- Food and cooking blogs and media
- Meal delivery and meal kits
Gambling:
- Online casinos and gambling
- Sports betting
- Poker and card games
- Lottery and bingo
- Horse racing and greyhound racing
- Fantasy sports
- Slot machines and video gambling
- Gambling addiction and recovery
- Gambling affiliate marketing
- Gambling cruises and vacation packages
Health and Fitness:
- Weight loss and dieting
- Bodybuilding and strength training
- Yoga and meditation
- Cardio and endurance training
- High-intensity interval training (HIIT)
- Crossfit and functional fitness
- Physical therapy and rehabilitation
- Mind-body practices such as qigong and tai chi
- Nutrition and supplements
- Outdoor and adventure fitness
Health Care & Medical:
- Mental health and psychology
- Alternative medicine and holistic health
- Pediatrics and children's health
- Geriatrics and elderly care
- Cardiology and heart health
- Oncology and cancer treatment
- Orthopedics and sports medicine
- Obstetrics and gynecology
- Dermatology and skin care
- Dental care and oral health
Home and Gardening:
- Interior design and decorating
- Landscaping and garden design
- DIY home improvement and renovation
- Home organization and storage
- Home security and automation
- Home energy efficiency and green living
- Home staging and real estate preparation
- Home cleaning and maintenance
- Home pest control and extermination
- Home theater and audio-visual systems
Home Services:
- Plumbing and HVAC
- Electrical and wiring
- Roofing and siding
- Window and door installation
- Painting and drywall
- Flooring and tile
- Carpentry and woodworking
- Appliance repair and installation
- Maid and cleaning services
- Handyman and general contractor services
Insurance:
- Life insurance
- Health insurance
- Long-term care insurance
- Disability insurance
- Dental insurance
- Vision insurance
- Travel insurance
- Pet insurance
- Flood insurance
- Earthquake insurance
- Umbrella insurance
- Cyber insurance
- Liability insurance
- Professional liability insurance
- Product liability insurance
- Malpractice insurance
- Vehicle insurance
- Cargo insurance
- Marine insurance
- Workers' compensation insurance
Legal:
- Personal injury and accident law
- Criminal law and defense
- Family law and divorce
- Employment law and labor law
- Intellectual property law
- Real estate law and property law
- Tax law and IRS disputes
- Immigration law
- Estate planning and probate
- Environmental law and regulatory compliance
Lifestyle:
- Personal development and self-improvement
- Personal branding and reputation management
- Relationships and dating
- Marriage and family life
- Parenting and child-rearing
- Spirituality and religious practice
- Leisure and hobbies
- Fashion and personal style
- Beauty and skincare
- Home and interior design
Make Money Online:
- Affiliate marketing
- E-commerce and online retail
- Dropshipping
- Blogging and content creation
- Online courses and e-learning
- Social media marketing and influencer marketing
- Online surveys and paid research
- Online trading and investing
- Online tutoring and coaching
- Online writing and freelance work
Marketing:
- Search engine optimization (SEO general)
- Pay-per-click (PPC) advertising
- Influencer marketing
- Branding and brand management
- Video marketing and YouTube advertising
- Content marketing and storytelling
- Social media marketing
- Email marketing and automation
- Marketing analytics and data analysis
- Event marketing and experiential marketing
Parenting:
- Pregnancy and childbirth
- Newborn and infant care
- Toddler and early childhood development
- Parenting and child-rearing
- Homeschooling and education
- Discipline and behavior management
- Special needs and disabilities
- Single parenting and blended families
- Parenting and relationship advice
- Parenting and work-life balance
Personal Finance:
- Budgeting and saving money
- Investing and wealth management
- Credit and debt management
- Retirement planning
- Tax planning and preparation
- Real estate investing
- Personal insurance and risk management
- Career development and earning more money
- Entrepreneurship and small business
- Online and passive income strategies
Pets & Animals:
- Dog breeds and care
- Cat breeds and care
- Fish and aquariums
- Birds and avian care
- Exotic pets and pet care
- Horse and equestrian
- Pet grooming and styling
- Pet health and nutrition
- Pet behavior and training
- Pet photography
Politics:
- U.S. politics and government
- International politics and global affairs
- Political theory and philosophy
- Political campaigns and elections
- Public policy and governance
- Political activism and advocacy
- Political journalism and news analysis
- Political history and biography
- Political satire and comedy
- Political science and political research
Real Estate:
- Residential real estate
- Commercial real estate
- Real estate investing and finance
- Real estate development and construction
- Property management
- Real estate marketing and advertising
- Real estate appraisal and valuations
- Real estate law and regulation
- Home staging and interior design
- Home renovation and remodeling
Sports and Athletics:
- Football and soccer
- Basketball and baseball
- Hockey and ice sports
- Rugby and American football
- Tennis and racquet sports
- Golf and other individual sports
- Motorsports and auto racing
- Outdoor sports and adventure sports
- Fitness and performance training
- Sports betting and fantasy sports
Technology:
- Artificial intelligence and machine learning
- Cybersecurity and data privacy
- Internet of Things (IoT) and connected devices
- Virtual and augmented reality
- Blockchain and cryptocurrency
- Cloud computing and data management
- Software development and programming
- Mobile app development
- Computer hardware and networking
- Robotics and automation
- Web development and website design
- Game development and game design
- Cybersecurity and data privacy
- E-commerce and online retail
- Internet of Things (IoT) and connected devices
- Virtual and augmented reality
- Blockchain and cryptocurrency
- Cloud computing and data management
- Software development and programming
- Mobile app development
- Computer hardware and networking
- Robotics and automation
- 5G and wireless technology
- Internet and network infrastructure
- Automotive technology
- Industrial automation and control systems
- Smart home technology
- Biotechnology and medical devices
- Energy technology and renewable energy
- Quantum computing and quantum technology
Travel:
- Adventure travel and outdoor activities
- Luxury travel and resorts
- Cultural and historical travel
- Food and culinary travel
- Family travel and budget travel
- Business travel and corporate travel
- Ecotourism and sustainable travel
- Road trips and RVing
- Photography and travel blogging
- Cruise and sea travel
You can go deeper and deeper, for example:
- Bodybuilding
- Natural bodybuilding
- Powerlifting
- Strongman training
- Olympic weightlifting
- Bodyweight training
- Crossfit
- Functional fitness
- Muscle hypertrophy
- Nutritional coaching
- Supplementation
- Creatine supplements
- Pre-workout supplements
- Post-workout supplements
- BCAA supplements
- Glutamine supplements
- Nitric oxide supplements
- Fat loss supplements
- Testosterone boosters
- Hormone replacement therapy supplements
- Joint health supplements
- Digestive health supplements
- Immune system supplements
- Vitamin and mineral supplements
- Herbal supplements
- Adaptogen supplements
- Amino acid supplements
- Energy supplements
- Sleep aid supplements
- Cognitive enhancement supplements
- Protein supplements
- Casein protein supplements
- Soy protein supplements
- Pea protein supplements
- Rice protein supplements
- Egg protein supplements
- Hemp protein supplements
- Collagen protein supplements
- Blended protein supplements
- Plant-based protein supplements
- Whey protein concentrate
- Hydrolyzed whey protein
- Whey protein blends
- Grass-fed whey protein
- Non-GMO whey protein
- Organic whey protein
- Whey protein for weight loss
- Whey protein for muscle gain
- Whey protein for post-workout recovery.
- Whey protein supplements
- Whey protein isolate
- Whey protein isolate for muscle gain
- Whey protein isolate for post-workout recovery
- Whey protein isolate for athletes
- Whey protein isolate for bodybuilders
- Whey protein isolate for vegetarians and vegans
- Whey protein isolate for people with lactose intolerance
- Whey protein isolate for people with gluten sensitivity
- Whey protein isolate for people with high protein dietary needs
- Whey protein isolate with added vitamins and minerals.
- Whey protein isolate for weight loss
- Low-carb whey protein isolate for weight loss
- High-protein whey protein isolate for weight loss
- Whey protein isolate with added thermogenic ingredients for weight loss
- Whey protein isolate with added appetite suppressants for weight loss
- Whey protein isolate with added fibers for weight loss
- Whey protein isolate with added green tea extract for weight loss
- Whey protein isolate with added CLA for weight loss
- Whey protein isolate with added L-carnitine for weight loss
- Whey protein isolate with added Raspberry ketones for weight loss
- Whey protein isolate with added Garcinia Cambogia for weight loss
- Whey protein isolate
Start to list your niches and sub-niches this way.
This is useful because you must start somewhere and pick your first sub-niches and keywords.
Of course the goal is to rank bigger and bigger keywords!
You do not need to go this deep I only did it to show you that once you find a branch, you find a trunk and you can then go to the root of each niche like this.
This work well if you already know the niche. If you are in discovery mode, here is the simpler method I use:
You can check the biggest sites to see their categories and explore the link tree.
For me the best 3 sites to do this are:
- https://www.ebay.com/n/all-categories
- https://www.reddit.com/r/ListOfSubreddits/wiki/listofsubreddits/
- https://best.aliexpress.com
Too many choices will only induce the infamous "analysis paralysis".
Here is how I proceed. Start the chronometer!
I choose "Health and Fitness" as my main niche because it's very large and I am interested in it. I have no idea where it will go but we need to start somewhere.
Here is what ebay show us for fitness: https://www.ebay.com/b/Fitness-Running-Yoga-Equipment/15273/bn_1855426
I explore the tree structure and its successive branchings or subdivisions to find many other subtopics.
Shop Fitness Technology
- Activity Trackers
- GPS & Running Watches
- Heart Rate Monitors
- Body Mass Monitors & Scales
- Pedometers
- Fitness Tech Parts & Accessories
- Shop All Fitness Technology
Shop Cardio Equipment
- Exercise Bikes
- Treadmills
- Elliptical Machines
- Stair Machines & Steppers
- Rowing Machines
- Ski Exercise Machines
- Vibration Platform Machines
- Shop All Cardio Equipment
Before revealing the possibility/profitability of these topics and keywords with a technical tool like Semrush, you can start building a list of niches like I did with "bodybuilding"!
Do not hesitate to ask if something is not clear.
Last edited:
"Where can I find a massive amazing in-depth guide on keywords on BHW?" 
