New way of targeting in Adwords Display?

Discussion in 'Adwords' started by mikkseen, Dec 15, 2010.

  1. mikkseen

    mikkseen Jr. VIP Jr. VIP

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    Hey Guys,

    I made a short test -

    Logged in with google account - deleted all the preferences and history from the google settings and also all my cookies - then logged out and closed my browser. Then opened my browser again and logged in with the same account.

    Did some searches relating to payday loans ( did not click into any site - so no re marketing) Afterwards visited many "Adsense" sites with display ads, that were not related to the topic - Sony review site for example- and also youtube. And all the ads that I saw where only related to payday loans?

    How is it possible? And how to use this feature in Adwords?

    Regards,

    M
     
  2. Hunwarrior

    Hunwarrior Senior Member

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    it might be retargeting adverts.
     
  3. mikkseen

    mikkseen Jr. VIP Jr. VIP

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    I googled a bit around - and maybe it is related to session based searches - so if I use the same keywords as in my "search" adgroup also in my "display" adgroup (broad match) - then maybe if ppl do the queries - the targeting starts allready.

    Shit - there was also somewhere an url, where you could see - what google thinks is your intension and you could see according to your queries