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New Unique Affiliate Program for a Marketplace (e.g. think Amazon, ClickBank) -- not CPA

Discussion in 'Affiliate Programs' started by dtang4, Feb 7, 2014.

  1. dtang4

    dtang4 Regular Member

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    We just launched an Affiliate Program to our online business documents marketplace, Flevy (https://flevy.com).

    To provide some context, Flevy is the #1 online provider of high quality business documents. We sell presentation templates, financial models, PowerPoint templates, and more. We cover a wide breadth of corporate functions, from IT to Corporate Strategy to Communications to Change Management to Corporate Finance. Read more about Flevy here: https://flevy.com/about.

    Flevy's Affiliate Program is structured like the Amazon Associates program. You direct customers to our site and earn a commission on each sale. Commission % is based on monthly sales.

    For a limited time, we are boosting commission rates--up to 15% on all sales. These rates will be LOCKED IN for the lifetime of your account if you join within the limited promotion period.

    Full program details and commission rate structure can be found here:
    https://flevy.com/affiliates

    What does our typical customer look like?

    Our most common customer profile is someone who works in a corporate role at a mid-size to large enterprise. Here are several random examples to give you a better idea:

    A marketer, working for P&G, needs to develop the pricing strategy for a new product. This person would be interested in this document --
    https://flevy.com/browse/business-document/pricing-strategy-226

    A project manager is getting frustrated with Microsoft Project and is looking for an alternate solution, preferably built in Microsoft Excel and customizable. This person would be interested in this tool --
    https://flevy.com/browse/information-technology/project-management-tool-in-excel-212

    A VP wants to establish a proper scorecard and KPIs for his team. He may be interested in learning about the Balanced Scorecard methodology --
    https://flevy.com/browse/business-document/balanced-scorecard-134

    What makes this Affiliate Program unique?

    Flevy is a marketplace, meaning people join us to both BUY and SELL their business documents. As part of the Affiliate Program, you can also refer document sellers to Flevy. You will then earn a commission on all sales that the document sellers makes off Flevy.

    This is an important distinction from other Affiliate programs, such as Amazon's.

    Who is this Affiliate Program best suited for?

    In my opinion, this program is best suited for someone who has held a corporate role in a previous life. In other words, previously, you worked for a large company in some corporate function -- e.g., Marketing, Operations, IT, Supply Chain, HR, Program Management, Safety, etc. This could've been an internship or a job you've held for 10+ years.

    This Flevy Affiliate Program allows you to capitalize on both your expertise and professional network. Furthermore, you will a significant advantage of others trying to sell these same documents, because you have domain knowledge of these highly specialized products.

    ----

    Questions? Please feel free to ask.

    Unless a question is very specific to your particular situation, I would prefer to answer questions within this thread (and not PM), so as to avoid answering the same question multiple times. Thanks!
     
  2. dtang4

    dtang4 Regular Member

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    Marketing Tools built in Excel


    One of our sellers DemandMetric specializes in marketing tools built in Excel. These documents are some of our best sellers. Each sells for $49.95 and there are currently 14 available.


    For anyone with a corporate marketing background, this would be an easy product to sell. Customers are likely to buy multiple documents, as well.


    Here are direct links to the products (in no particular order):


    Competitive Analysis Tool
    https://flevy.com/browse/business-document/competitive-analysis-tool-257


    Market Segmentation and Analysis Tool
    https://flevy.com/browse/business-document/market-segmentation-and-analysis-tool-315


    Project Prioritization Tool
    https://flevy.com/browse/business-document/project-prioritization-tool-260


    Core Competencies Assessment
    https://flevy.com/browse/business-document/core-competencies-assessment-322


    Balanced Scorecard Strategy Map
    https://flevy.com/browse/business-document/balanced-scorecard-strategy-map-256


    Sales and Marketing Alignment Tool
    https://flevy.com/browse/business-document/sales-and-marketing-alignment-tool-314


    GAP Analysis Tool
    https://flevy.com/browse/business-document/gap-analysis-tool-320


    Business Strategy Metrics Dashboard
    https://flevy.com/browse/business-document/business-strategy-metrics-dashboard-321


    Product Launch Checklist
    https://flevy.com/browse/business-document/product-launch-checklist-313


    Market Research Capabilities Assessment
    https://flevy.com/browse/business-document/market-research-capabilities-assessment-318


    Brand Assessment Tool
    https://flevy.com/browse/business-document/brand-assessment-tool-438


    Lead Scoring Template
    https://flevy.com/browse/business-document/lead-scoring-template-440


    Marketing Channel Ranking Tool
    https://flevy.com/browse/business-document/marketing-channel-ranking-tool-441


    Product Roadmap Template
    https://flevy.com/browse/business-document/product-roadmap-template-442
     
  3. dtang4

    dtang4 Regular Member

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    Operational Excellence Frameworks

    One of our new sellers focuses on business frameworks/methodologies related to improving business operations -- i.e. achieving operational excellence. These are very high quality documents that should sell well to any business professional looking to gain business insight into the topics covered:


    Balanced Scorecard
    https://flevy.com/browse/business-document/opex-balanced-scorecard-training-module-567


    8D Problem Solving Process
    https://flevy.com/browse/business-document/opex-8d-problem-solving-process-training-module-568


    Lean Standard Work
    https://flevy.com/browse/business-document/opex-lean-standard-work-training-module-569


    Value Stream Mapping
    https://flevy.com/browse/business-document/opex-mistake-proofing-training-module-600


    Business Process Improvement (BPI 7)
    https://flevy.com/browse/business-d...process-improvement-bpi-7-training-module-601


    Process Capability Study
    https://flevy.com/browse/business-document/opex-process-capability-study-training-module-603


    5S Visual Workplace
    https://flevy.com/browse/business-document/opex-5s-visual-workplace-training-module-602


    Strategy Planning and Deployment
    https://flevy.com/browse/business-document/opex-strategy-planning-and-deployment-training-module-597


    Statistical Process Control
    https://flevy.com/browse/business-document/opex-statistical-process-control-training-module-604


    Mistake Proofing
    https://flevy.com/browse/business-document/opex-mistake-proofing-training-module-600


    Here is the seller's background: 20+ years of domestic and international executive leadership experience in General Management, multi-site Operations & Supply Chain Management, Quality & Customer Support Management, and Operational Excellence & Lean Six Sigma.
     
  4. wpbacklinks

    wpbacklinks Jr. VIP Jr. VIP Premium Member

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    Interesting... Just signed up. You can lock the 15% commission for my account :)
     
  5. dtang4

    dtang4 Regular Member

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    Awesome! Done.
     
  6. kimmer551

    kimmer551 Junior Member

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    Home Page:
    Count me in, I just joined with the username I use here,thanks.
     
  7. dtang4

    dtang4 Regular Member

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    We have several landing pages that provide free giveaways in exchange for the visitors' email addresses. Once we receive their email, we nurture the lead who we try to convert into a paying customer through a series of emails. You will be credited for any sales generated in this process (granted its within the 30-day cookie window).

    Here are the pages:

    http://flevy.com/powerpoint-toolkit - high conversion, free PowerPoint toolkit for business diagrams
    http://flevy.com/powerpoint-plugin - medium-to-high conversion (depending on audience), free PowerPoint plugin for generating common business diagrams (e.g. Gantt Charts, Booz Balls Diagrams, Waterfall Charts, etc.)
     
  8. dtang4

    dtang4 Regular Member

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    Perfect. Let me know if you have any questions.

    I will post another compilation of niches w/ suggested documents shortly.
     
  9. dtang4

    dtang4 Regular Member

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  10. dtang4

    dtang4 Regular Member

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