Hi All. I am pretty new to WP and SEO and all that stuff. I am helping a friend with their WP site and getting it to rank and it's mind-boggling how much stuff there is on SEO. I should have bought shares in Google when they floated !!! I already figured out that the KW is king, but all the other I have not much clue about. Still also getting my head around creating a good theme in WP. For the time being I am not here to make money although I got laid off after working at Oracle for nearly 27 years and still out of work, so I might look at that at some point. There is lots to read here so thanks in advance to all that posted. Cheers, Frank A.