Sure, The most popular of payment terms on ads offer are PPC "pay per click", that means the rate is calculated per click each time the user clicks on banner/ Pop/ interstitial. for example, you pay per click 2$ PPC and total views on your offer were 1000 impressions, but only 3 clicks on it, you going to pay 6$ only.
Your CTR - convention rate needs to be more than 5% to get started making money on it by PPC,
I think it's better to dive in and start using PPC platforms rather than researching the general matter. FB and Google ads should be your go-to choices.
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