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New to Adwords - Any tips Appreciated

Discussion in 'Adwords' started by helll0a, Jul 3, 2014.

  1. helll0a

    helll0a Jr. VIP Jr. VIP Premium Member

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    Hi Guys,

    I am just starting to use Adwords and I feel getting some Tips, advise, or anything I can get from here is definitely going to be useful. I have been reading these forums for a month or so and I have learned a lot about SEO. The knowledge gained here has ultimately helped me rank my website top 4 from and this is all from your tips!

    Now I want to take a shot at Google ads.

    So guys lets say I was to pick some keywords with good quality scores.. Is there any techniques or strategies I need to keep in mind while using the keywords? I have seen people say use the +keyword before, I don't know what that does.. so I hope you get the point.. any special tricks or techniques like that would be good for me to know :)

    Well guys, anything you can tell me as a noob will be appreciated:) Thank you in advance.

    Cheers:cool:
     
  2. ozzieoz

    ozzieoz Junior Member

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    What sought of product/s will you be marketing? If that's put forth then I can help in which direction you should be heading in terms of how you should be positioning yourself, as Google has different policies for different niches.
     
  3. Aty

    Aty Jr. VIP Jr. VIP

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  4. virtualc08

    virtualc08 Supreme Member

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    The + sign is the broad modifier match. It is a keyword match somewhere between broad and phrase.. So your ad is triggered only when the keyword has an exact match or a close variant.

    BTW you need to read on quality scores, it is not what you think it is. Quality score is a metric which is determined by CTR of your ad , relevancy of the copy and the landing page with the keyword you are targeting ( which is why when you put the + sign the quality score shoots up )