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New Startup: Increase "personal' reputation or the 'company' reputation first?

Discussion in 'Offline Marketing' started by seoactive, Mar 28, 2013.

  1. seoactive

    seoactive Regular Member

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    I see that more and more of us here are getting interested in starting local business and was curious, is it more important to build 'personal' reputation or 'company' reputation first?

    For example, if my name is "John Doe", should I try network people under my name then branch out and talk about others about how I own a business this and that, or should I tag myself as "Founder of ABCcompany" directly?

    When people vouch you for doing a good job, do you want them to vouch for you or your company (that you own).
     
  2. LMS1066

    LMS1066 Newbie

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    Why not both as there's nothing in the playbook that says both can't be built simultaneously.

    You have various methods/platforms available to you the help establish your start-ups voice and therefore its personality and being your in start-up mode there's no better time to update all your personal accounts and start promoting your involvement, updates etc. with the company.

    This way you're killing two-birds with one stone.
     
  3. knightdalejb

    knightdalejb Newbie

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    doing both is the only answer
     
  4. lumien

    lumien Junior Member

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    Do both, but be sure you don't forget to leverage what you already have. For instance, I am also just getting started in offline (after a few attempts in the past). I have a couple of hot leads that are very close to closing a deal - but one of them likes to ask a lot of questions. I didn't have much choice but to tell her that my company doesn't have a lot of experience in the field, however I myself have experience that is relevant. I explained my background and then gave her my linkedin profile to prove I wasn't bsing her. I think that honesty and proof has kept her talking to me even though she knows the company is new. Once you have closed a few deals and can use those clients in your portfolio you now have personal experience as well as company experience. Now, I could have lied to her and "faked it till I made it" - but your always going to get caught in a lie, either immediately or down the road. And you don't want to have a reputation as a swindler/lier.

    Just my 2 cents, hope it helps.

    Lumien