New Site Renders Social Media Experts Obsolete

http://whatthefuckismysocialmediastrategy.com/

The site works by jumbling a few verbs (facilitate, foster, leverage) and nouns (?word of mouth?, buzz, ?branded utilities?) into a sentence that sounds impressive but means absolutely nothing. It?s hilarious, but it?s also eerily accurate. Thousands of pitches have left me scarred to the point that this site actually makes my stomach churn. In all seriousness, if you took a few of these phrases, added a quote or two, and threw in one sentence of actual news, you?d have a pretty convincing press release.

-Tech Crunch

"Facilitate audience conversations and drive engagement with social currency."

"Target influencers with engaging assets to act as platforms for conversation."

Some of them are spot on some of the things i've heard.

hahaha this is a nice find. All those sentences sound so professional, but in the end all mean the same thing. Genius...

Client: "So what strategy would you suggest?"
Sales: "Increase organic growth by exposing audiences to the brand through breakthrough viral communications."
Client: "@#$%^"

Glad I'm the only one who's heard people talk like that and think they said something.

That's one awesome site. The sentences sound so professional, but if you really think about it you realize it's nothing haha. I love the swearing too.. Really makes any site better

Nice find!

nice this could be used as tweets

scraping this site 300 times produced only 22 unique quotes:

Increase organic growth by exposing audiences to the brand through breakthrough viral communications
Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy
Amplify word of mouth by motivating influencers
Humanise the brand by driving the audience conversations
Utilise social currency to amplify experiences and drive conversations
Maximise buzz by driving word of mouth from relevant influencers
Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content

Harness social currency to drive buzz
Expose new and relevant communities to the brand by providing assets to encourage brand evangelism
Encourage positive conversations to drive advocacy
Build loyalty & increased engagement through ongoing conversation and brand experience
Enhance the customer experience by facilitating authentic conversations
Activate audience by giving them compelling social experiences, encouraging advocacy
Facilitate audience conversations and drive engagement with social currency
Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires
Strengthen the emotional connection with the brand by building relationship
Target influencers with engaging assets to act as platforms for conversation
Drive break through conversations with an engaging viral
Maximise the customer experience, driving engagement and bringing the brand alive
Maximise breakthrough by leveraging influencers
Expose new users to the brand through organic conversations