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New Site Renders Social Media Experts Obsolete

Discussion in 'BlackHat Lounge' started by Jcsarokin, Aug 3, 2010.

  1. Jcsarokin

    Jcsarokin Power Member

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    http://whatthefuckismysocialmediastrategy.com/

    The site works by jumbling a few verbs (facilitate, foster, leverage) and nouns (?word of mouth?, buzz, ?branded utilities?) into a sentence that sounds impressive but means absolutely nothing. It?s hilarious, but it?s also eerily accurate. Thousands of pitches have left me scarred to the point that this site actually makes my stomach churn. In all seriousness, if you took a few of these phrases, added a quote or two, and threw in one sentence of actual news, you?d have a pretty convincing press release.

    -Tech Crunch

    "Facilitate audience conversations and drive engagement with social currency."

    "Target influencers with engaging assets to act as platforms for conversation."

    Some of them are spot on some of the things i've heard.
     
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  2. oxynom

    oxynom Junior Member

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    hahaha this is a nice find. All those sentences sound so professional, but in the end all mean the same thing. Genius...

    Client: "So what strategy would you suggest?"
    Sales: "Increase organic growth by exposing audiences to the brand through breakthrough viral communications."
    Client: "@#$%^"
     
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  3. Jcsarokin

    Jcsarokin Power Member

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    Glad I'm the only one who's heard people talk like that and think they said something.
     
  4. charlie3

    charlie3 Senior Member

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    That's one awesome site. The sentences sound so professional, but if you really think about it you realize it's nothing haha. I love the swearing too.. Really makes any site better

    Nice find!
     
  5. dragonian

    dragonian Regular Member

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    nice this could be used as tweets
     
  6. dragonian

    dragonian Regular Member

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    scraping this site 300 times produced only 22 unique quotes:

    Increase organic growth by exposing audiences to the brand through breakthrough viral communications
    Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy
    Amplify word of mouth by motivating influencers
    Humanise the brand by driving the audience conversations
    Utilise social currency to amplify experiences and drive conversations
    Maximise buzz by driving word of mouth from relevant influencers
    Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content

    Harness social currency to drive buzz
    Expose new and relevant communities to the brand by providing assets to encourage brand evangelism
    Encourage positive conversations to drive advocacy
    Build loyalty & increased engagement through ongoing conversation and brand experience
    Enhance the customer experience by facilitating authentic conversations
    Activate audience by giving them compelling social experiences, encouraging advocacy
    Facilitate audience conversations and drive engagement with social currency
    Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires
    Strengthen the emotional connection with the brand by building relationship
    Target influencers with engaging assets to act as platforms for conversation
    Drive break through conversations with an engaging viral
    Maximise the customer experience, driving engagement and bringing the brand alive
    Maximise breakthrough by leveraging influencers
    Expose new users to the brand through organic conversations