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New Site 301 to Old vs Old Site 301 to New

Discussion in 'White Hat SEO' started by Bupler, Aug 9, 2013.

  1. Bupler

    Bupler Regular Member

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    I have a month old site that I am building a big blog on. It is non-EMD and actually brandable. I am thinking of buying an aged expired domain and 301 one of them to the other. My purpose is to be able to build links faster and also hope the age of the domain will somehow help in SEO (not many backlinks in the new domain unfortunately). I am also thinking I should probably go with an EMD of some sort, or partial at least, instead of a brandable domain that nobody will know.

    This has been done before numerous times before, but is it recommended? Would it matter if I 301 the old site to the new site (extremely new from expired domains pile), and not the other way around?
     
  2. Burn Notice

    Burn Notice Jr. VIP Jr. VIP Premium Member

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  3. Endire

    Endire Elite Member Premium Member

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    Bupler,

    Do you know how many links were built on the old domain? If it's a good number then this strategy may work pretty well. I'm not sure how this would look in the eyes of search engines. I think if you did it with just this one domain and made it look legitimate (like you had actually moved a website from the old domain location to the new one) by putting in a change of address into WMT and having no content on the old domain, then you could get away with it without drawing attention to yourself.

    I'm not sure how much you plan on spending for the aged domain but I would check and see how many inbound links it has as well as if it has been penalized before buying.

    Here is a similar thread on moz about this strategy,

    http://moz.com/community/q/aged-domain-and-301-redirect-11-year-old-domain

    Hope that helps,

    Shawn
     
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  4. Bupler

    Bupler Regular Member

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    Thanks for the link. I am a regular poster of that thread, but I am looking at just one 301 and all white hat.

    Thanks Shawn. This is just for one 301 though, and no spam links (all quality). I'm just looking to see if an aged domain will be a lot more beneficial in terms of my purposes and not cause any harm.
     
  5. Bupler

    Bupler Regular Member

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    Or, if doing all this will be worth the hassle and money at all?

    Also, very interesting Q&A from Moz. If domain age will not pass through a 301, then there is really no point in 301ing the new domain to the old one to allow me to build links faster. From the 2 Q&As, I believe the only benefit of 301 is for the link juice that the domain has (and PR) to flow down into my old domain?
     
    Last edited: Aug 10, 2013
  6. dinkish

    dinkish Power Member

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    If you're looking to transfer quality backlinks from an established but still new domain, I'd think 301'ing it to a reputable old domain would be smart, assuming the name was desirable. You'd keep the DA intact, reap the rewards of transferring quality links, and still have an aged domain in the end.

    If it's a crummy looking old domain but has quality backlinks, you would probably want to do the reverse. Either way you can't just transfer domain authority over, otherwise you could simply purchase a high PR domain, 301 it till it ran dry, and then repeat with an aged\authority domain regardless of it's individual page authority and then have the best of both worlds.
     
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  7. Bupler

    Bupler Regular Member

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    Thanks for the replies. My main purpose is actually just to be able to build links faster (domain age). Everything else is just a plus.