I'm just about to embark on my most ambitious project to date and need some general advice. The keywords that I?m targeting are similar to ?payday loan? & ?payday loans? and I?ve purchased a 3 year old EMD for the plural. On Traffic Travis the competition has been rated as very difficult & difficult. I?ve been monitoring the competition for the last 2 months and no top 10 ranking site appears to have an active link building campaign, they are all fairly idle. No site has more than 6000 backlinks. The pageranks range from 2 to 5, including the wiki entry sitting at pagerank 5 and position 5. At least 5 of the pages in the top ten are at least 10 years old which could be a problem. Obviously I?m playing catch up but have a slightly aged domain and EMD for one phrase and over 90% relevance for the other keyword. I?ve only optimised 2 sites in the past, both new, and I hammered them with scrapebox, AMR & xrumer directly getting some very good results. I?ve paid 4 figures for this domain and can?t have it being sandboxed, so I?m willing to be careful and take my time. I?ve given myself until 31/12/11 to get this site ranked in the top five and need pointers. As the domain is 3 years old can I be more aggressive with my link building? I?m going to add 2 or 3 pages of uniquely written content every week, when does Google start to look at you as an ?authority? site? i.e. 200 pages of content or whatever. I?ve invested my money, I?m willing to work harder than everyone else and for as long as it takes to make this a success but I can?t help feeling out my depth as I?ve never had experience of working with aged domains with this level of competition. Any help or advice would be appreciated! Cheers, Team Royster.