*New* Pay Per TEXT... what the hell is it?

Saw that Gauher Chaudhry will be teaching Pay Per Text as part of his
bonus for Amish's launch.

Code:

http://www.coolcashezine.com/mbs/

Did a little search and found this explanation from 7search.com

Code:

http://7search.com/partner/paypertext.htm

7Search's Pay-Per-Text program allows affiliates to 
create one-word advertisements in the form of text 
based links that when clicked reveal a list of 7Search 
advertisers. Affiliates earn 50% of the bid price each 
time end-users click these sponsored listings and 
arrive at a sponsors website (Private Label Pay-Per-Text 
affiliates earn 60% of bid price). With Pay-Per-Text, 
affiliates can generate revenue for their site while 
giving readers access to relevant, valuable information.

Here's an example of a PayPerText ad:
[URL="http://7search.com/scripts/search.asp?qu=Digital+Cameras&language=1&s=&u=http%3A%2F%2F7search%2Ecom%2Fscripts%2Fsearch%2Easp&filter=off&cid=&r="]Find Deals on Digital Cameras![/URL]

Pay-Per-Text ads are simple to create within the 
7Search system and are amazingly quick and easy 
to integrate within existing website content. These 
advertisements blend seamlessly to match your 
design and can dramatically increase your affiliate 
earnings.

It would be nice to have another paid traffic source beside
Big G.

The thing is, I still don't understand how PPT work especially
in the context of affiliate marketers (not site owner).

Also PPT seems to be tailored for mobile marketing. Is it
also something to do with sending SMS?

Care to discuss? :listen: