If you've seen me in other threads, you've probably noticed I've been fairly against buying Google +1s. After looking closer on a particular search, I'm changing my opinion on them. My (old) honest opinion of the searchengineland article, the way it was reported, lead me to believe it was necessary to be both logged in and part of a social group which included someone who had +1'd a particular page in order to see the rankings boost. My opinion of that has changed. Like most of you, I search Google all day long every day, and I've never seen a Google +1 influence any SERP results before (unless logged in and part of a social group). But I've got some queries now that I'm playing around with, and I'm seeing new stuff that I haven't experienced with Google +1 influence before. The first one is "google plus 1 users" and "google +1 users". While being logged in but not part of any social group, I'm seeing what I believe to be Google +1 influenced SERPs. While not being not logged in, I'm still seeing Google +1 influenced SERPS. The results are ... google +1 users: I see a "Matt Warman" ranked #6 with his picture on the right, from telegraph.co.uk. google plus 1 users: I'm seeing a Jemima Kiss ranked #6 from "guardian.co.uk" with her picture on the right. Google +1: I'm seeing Casey Chan at #10 from gizmodo.com. Then there are other types of searches: searchengineland: shows a picture of Danny Sullivan on the right at #5. Matt Cutts: shows a picture of Matt at #1 Ok so now I've seen with my own eyes that Google +1 is influencing SERPs, even when I'm not logged in, even when I'm not part of a particular social group. Now, it sounds like they just limited this to searches involving Google +1 and SEO bigwigs, right? I was curious, I went to Matt Cutt's blog and grabbed a headline of one of his blog posts. The headline was ... "Getting Email Under Control". So I went to Google and typed in "Getting Email Under Control". There Matt Cutts is, sitting at #3 with his Google +1 pic next to it, and there's another guy just underneath him (Amit Agarwal) another Google +1 profile. So my opinion has changed about Google +1. This can't be limited to certain keywords if you can search for "getting email under control" and you still see Google +1 adjusted serps. The only question remains is whether purchased Google +1's would have any benefit. I don't see any reason why they wouldn't count. If Google +1's are influencing, even when completely outside of my social connections, even when I'm not logged in -- then it may not matter whether they're botted or not. I haven't seen them manipulated for SEO purposes yet, but its definitely worthwhile to try it out. My apologies to the Google +1 sellers. If I'm wrong then I'm wrong, I'll eat my humble pie. So I was wrong, I honestly think there is a lot of potential for Google +1 to influence SERPs, all SERPs (not just if you're logged in, not just if you're in someone's social circle). I don't know whether scripted Google +1 will actually help SEO, but from what I've just seen -- trying to experiment and figure it out is a worthwhile thing to do.