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[New Method] New Year = New Opportunity. Social Media = $$$$ (Time To Bank)

Discussion in 'Offline Marketing' started by netmoney1, Jan 2, 2013.

  1. netmoney1

    netmoney1 Executive VIP

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    Ok, so 2013 is here. The last part of the year was spend brainstorming ideas...and I wanted to share one that we spent about a month putting together and are launching next week. I figured instead of waiting a month and posting results if it is successful I would post from the beginning and update throughout.

    I love white boards and just going crazy with ideas, plans, etc. I write EVERYTHING down. In fact, my personal office is a whiteboard (they sell paint at home depot that turns your walls into a dry erase surface - coolest thing ever!!!!!) - while thinking of new ways to help get my friends and now partners marketing company cranking I decided to look into SOCIAL MEDIA MARKETING.

    Now, we are in a fairly big city and it seems that every company is now hiring a "Social Media Director" - so I decided to dig deeper and see exactly what it entailed. Basically they just manage the social sites (Facebook, Twitter, Instagram, Pinterest, YouTube, etc) - update it several times a day and communicate with their followers, handle customer care issues, etc. Then I decided to look into the cost that each business was paying to have an onsite social media staff member. The average Salary ranged form $36,000 on the low side to up to $50,000+ (not to mention the additional costs the company will pay - employee tax, health benefits, etc)

    So, I decided to think of a way to ELIMINATE that position for companies.

    I put together a complete system for a VA (virtual assistant) to follow. Basically an operation manual to run a social campaign. Now, when we sign up a buiness for this service they get the 1 dedicated "employee" that they wanted...but at a HUGE SAVINGS!!!

    The duties range from posting daily messages, to interacting with consumers, to forwarding complaints/issues to the business to handle.

    We have an initial application that the client will fill out detailing their goals with their social media presence...create a buzz...push products...etc.

    Now, we also establish a direct contact at the company and have them set up a email address such as "socialmediacustomer@companyname.com" and the VA forwards all consumer questions to them for response (the same as the inhouse social media person would do - they don't directly handle the complaints - they just get them to the right department for handling)

    We also will create a email address for the client to email any news/promotions/etc that they want featured/blasted over their social sites. Ex: "clientnamesocialmedia@ourcompanyname.com" - and that is automatically forwarded to the VA so they can instantly adjust and cater to the clients needs in real time.

    The VA is have JUST ONE client -so their entire focus is the one client, providing amazing interaction, etc - working to build the following and customer base full time also.

    Now, lets see what this will cost and WHY this is so appealing to a large company:

    We will charge $1,500 per month. We will pay each VA $500 per month (we could get VA's MUCH cheaper - but would rather pay for high quality VA's to avoid headaches - remember we want this on auto-pilot with MINIMAL work by us)

    This leaves us with a profit of $1,000 monthly for each client. Goal is to build it up to 30 clients within the first 90 days.

    So, why would a company pay $1,500 per month? Well that equals $18,000 per year....50% of the lowest social media marketing job position that we found. That also doesn't include the savings of employment insurance and benefits, etc.

    This isn't something you target small companies with - this is large companies.

    So, how to find them:

    I found over 100 the first day of research by looking at job posting sites - oh and also by searching for the term "social media city name" - you would be surprised how many contacts you find for social media employees - so obviously their company would be a great target ;)

    The way we have the inner workings it makes it hands off.

    Find good VA's and it is smooth sailing.

    Will keep this posted - going full steam with it next week (nobody is in work mode this week after the Holidays)

    Then scale, scale, scale...
     
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  2. cledin

    cledin Registered Member

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    i wish you good luck on this plan! all the best!
     
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  3. mrsix

    mrsix Power Member

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    Interesting idea... I'm curious to see how this turns out
     
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  4. Chizz

    Chizz Junior Member

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    This idea is genius, and I'm excited to see how it will pan out. A friend of mine told me a few weeks ago that a co-worker told the boss to make a facebook page, and that co-worker was promoted social media manager on the spot, increasing her salary with 25%.

    I'll keep an eye on this thread, so far this is the best new idea I've come across in 2013 ;)
     
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  5. twitter.followers

    twitter.followers Elite Member

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    Good luck with your journey.. Keep up posted with how it goes!
     
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  6. netmoney1

    netmoney1 Executive VIP

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    Thank you all! Looking forward to seeing how this plays out...expecting some awesome results!
     
  7. Madruga

    Madruga Senior Member

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    Very interesting. Good luck and let us know how it went for you OP. Subscribed!
     
  8. netmoney1

    netmoney1 Executive VIP

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    For sure...will keep it updated with marketing methods and results.
     
  9. JaxOver9s

    JaxOver9s Junior Member

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    I am curious about your VA manual...
    Are these step-by-step tasks you have set up for the VAs?
    How many different social media tasks do you have in your manual?
    Is this something you pulled together from different resources or created yourself?

    I have done some similar things on a smaller scale and was curious. This might be helpful for some of us who already use VAs as well!

    Thanks and absolute best of luck in 2013!

    Peace,
    Jax
     
  10. netmoney1

    netmoney1 Executive VIP

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    Yes, step-by-step tasks. We created it.
     
  11. JaxOver9s

    JaxOver9s Junior Member

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    Awesome... Looking forward to see how this works out for you!

    Peace,
    Jax
     
  12. Twitteralien

    Twitteralien Newbie

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    Awesome !! best of luck for future and i am too looking for future of this , how it really works
     
  13. hithere

    hithere Registered Member

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    Subscribed. I've thought of this before I just stopped myself thinking its too simple, everyone must be trying it or that why would anyone want to relay messages when they could post it themselves. This makes me wants to research it more for my own area, pretty massive city I'm just wondering how to get the clients.

    Either way best of luck! Don't just vanish, keep us posted!


    Sent from my iPhone using Tapatalk
     
  14. brainmeeks

    brainmeeks Registered Member

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    where do you get high quality VAs?
     
  15. netmoney1

    netmoney1 Executive VIP

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    Thanks

    I think most people would be afraid to ask big $$$...but when you think of the cost of a full time employee to handle it the cost is justified as the company saves A LOT.
     
  16. netmoney1

    netmoney1 Executive VIP

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    There isn't a magic high quality VA source...you have to dig through a lot of trash to find the gold
     
  17. bwman

    bwman Power Member

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    I'm not going to wait to see how this pans out, I'm getting on this wagon for sure! Thanks for the amazing idea OP
     
  18. giftedwizard

    giftedwizard BANNED BANNED

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    sub to this thread.will try this idea myself.but with some twists.
     
  19. netmoney1

    netmoney1 Executive VIP

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    Awesome! 2013 = $$$
     
  20. kboxer7

    kboxer7 Jr. VIP Jr. VIP Premium Member

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    More great ideas from netmoney1.

    I don't follow too many people on BHW but for fresh ideas I hit up your threads : )

    Anyone willing to put together a legit proposal and presentation will surely find some takers. All it takes is some work.
     
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