Well, what he says is to "lean" away from article marketing. Basically he has a problem with articl emarketing for 2 reasons: 1) The same article is being thrown across several low quality sites (so UAW and the like are going to be discredited ...probably already have been from what i'm hearing in forums) 2) Article marketing is a way to "vote" for yourself ...and backlinks should be really about other people voting for you ...not you voting for yourself. So this would seem to suggest that even good quality article directories (IE ezine articles etc) have fallen out of favour and will continue to go downhill in googles eyes. So basically he suggests to go down the "social media marketing" route to future proof your websites and their business. I know some of you will say that you always knew this but i think its interesting to finally hear it from the horses mouth. So what are peoples opinions on the best way to market a website using "social media marketing"? I've already included some facebook plugins on my website. What else do you think i (and everyone) should do to social media market a website and its business. Thanks in advance.