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Not everybody agrees with the quoted figures. Your thoughts? Will you be allocating a larger budget in 2016?
I've managed an ad spend of just under £30,000 this year working in house on an ecommerce business. I am positive some of you spend that per month and make me look like a baby to the game of PPC, but I also bet its more than most. SEM Rush predict our spend at $21. Why? I think its down to two things. 1. SEMRush only monitor keywords that hit 260 searches per month meaning they don't monitor all the money we spend promoting specific longtail products that only we have. 2. SEMRush does not seem to monitor Google shopping, which is where I spend 80% of our money. At the end of the day they are just guessing. I am sure for the most popular keywords there is a degree of accuracy to their results, but its never ever going to be perfect. What else is there though to predict this information? I doubt there is a more accurate tool out there as anyone else would just be guessing also. Ps. I wish I saw this infographic 3 days ago. I found myself having to argue (and losing) to continue our adsense spending even though it brings in 65% of our money... I handed my notice in last night so 0 fucks given.
Again though, I imagine that's going to be pretty longtail... "Apartments in new york" might get 1000's of searches for example, maybe more. But for every new york there will be 1000's of little towns no one has heard of which I imagine they are bidding on.
exact match keywords vs broad match keywords which broad match keywords Semruch cant do the math right u have to do it manually with strong keywords tracker or adwords API
While this is interesting, I'd take it with a grain of salt. A 15% increase in companies seems quite high. Strange that these companies have started using PPC in the last year only. This may be nothing more than poor data collecting but more likely, SEMRush and other similar companies cannot know nor accurately predict what you spend. Same for a 235% increase in spend, seems quite high and may point to what data was collected and how. On the other hand, it seems to me that there are more users of PPC. I have not collected data on this, just an impression based on the number of jobs posted for managers. So a 15% increase is possible but a 235% increase in spend for the same companies may be data collection errors. The reported numbers of spend by companies is also dubious which again points to data collection and its accuracy. The top solar company for example spends only $64k? That's much less than 1% of their revenue. In the financial services, someone in that sector told me they spent $1 million on Adwords. That would put them third on that list. In the insurance sector, I find it hard to believe the top one spent only $500k while the fifth spent almost 30 times less. The top real estate companies don't spend nearly as much as I expected. Obviously, SEMRush bases these numbers on their data. As stated, how well can they do that (not all that well). Also, this is surely only for search. What about campaigns on the content network? That can represent a large chunk of PPC spend, in some cases probably much more than search. Not to mention PLA and retargeting.
