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New google Brand Update - "Brand" for HUGE CTR

Discussion in 'White Hat SEO' started by nsixsixsix, Jul 26, 2011.

  1. nsixsixsix

    nsixsixsix Newbie

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    It looks like google is testing a new Brand-biased layout where the brand name takes up half the SERP page, and obviously gets the lion's share of click-throughs.
    http://gamblingseoconsultant.com/21072011/google-major-brand-serp-update/

    This is going to screw a lot of affiliates obviously, but also I guess it's telling marketers to build a brand or lose out..

    What do you guys think about this layout? I've only seen it twice (one for sky sports, one for a forum) - I presume it's in testing.