[NEW] Google Announces Google Instant , Streaming Search Results.

Google has just announced its "streaming search" service, Google Instant, which is going live for all users.

Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

http://www.youtube.com/watch?v=x243dcBRRQI

Part of me thinks this can actually help micro-niche sites because people will continue to type as they receive immediate feedback on their search results. This will mean people will more likely use long-tail keywords to refine their searches.

What does everyone else think?

I don't like the way the screen flashes around. I think it may actually hurt long-tails, but that's just an opinion.

deeznutzca said:

I don't like the way the screen flashes around. I think it may actually hurt long-tails, but that's just an opinion.

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I thought the exact same thing.

If users are watching the serps while they're typing, they'll likely stop typing as soon as they start to see good results. I guess it's time to bust out the big guns and go for shorter key phrases.

Does anyone know if the feature can be turned off? Also, iGoogle doesn't display the instant results, so this won't impact 100% of the market.

The results are all the same, though only the interface has changed.

Thankfully not much has changed in terms of html code that we see so scrapers/programs/whatever will still work or might need only minor changes.

Personally I rather dislike it. They could have at least made it fade between changes or something. Geh, there IS a reason is use "CTRL-L ? <search term" to find anything. I avoid typing into the google search directly as much as possible, another good reason to avoid google except to earn monies from them!

God I miss the good ol days of Hotbot and the original Ask Jeeves. Though, this all really wasn't a science then was it? Oh well

same results, it will hurt long tails, while just this morning my kid was googling nickoledian jr, and he saw pics of nicky minaj while we typed on the way LMAO ! theres got to be something us blackhatters can think of to exploit when people start typing a search phrase , take for instance....

make a site with the title - white hores (misspleled on purpose)
get the domain www.whitehores.com (if available)
put in title and meta description white hores - etc

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

now when somoene types in " white house" GUESS WHOS GONNA SHOW UP BEFORE THEY FINISH "WHITE HO____"

LOL Correct? will this work? only one way to find out!

deeznutzca said:

I don't like the way the screen flashes around. I think it may actually hurt long-tails, but that's just an opinion.

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i agree with that it is very annoying i thought i got hacked or something last night! lol

I kinda like it. The intro they gave to it makes a lot of sense based on the research they have. I know that sometimes i'll waste plenty time trying to think of the right long tale to search for, whereas this can save me time.

I think many people will disable it and nothing will change in the near future. At it's current state google instant is quite annoying and not really useful.

thisismymp3 said:

make a site with the title - white hores (misspleled on purpose)
get the domain [edit]whitehores[edit] (if available)
put in title and meta description white hores - etc

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

now when somoene types in " white house" GUESS WHOS GONNA SHOW UP BEFORE THEY FINISH "WHITE HO____"

LOL Correct? will this work? only one way to find out!

Click to expand...

That specific example would not work, because as soon as you type in "white h" google jumps to listings for "white house." But you are on the right track.

What does each letter stand for in Google Instant search?

Taken from http://www.siliconvalleywatcher.com/mt/archives/2010/09/this_is_the_hol.php



A is for ... Amazon, AOL, Apple, ATT.

B is for ... BART, Bank of America, Best Buy, Bing.

C is for ... Craigslist, Costco, CNN, Chase.

D is for ... DMV, Dictionary, Droid X, Disneyland.

E is for ... Ebay, ESPN, Expedia, Evite.

F is for ... Facebook, Facebook login, Fandango, FIFA.

G is for ... Gmail, Google maps, Google, Great America.

H is for ... Hotmail, Hulu, Home Depot, HP.

I is for ... Iphone, Ikea, Inception, IMDB.

J is for ... Jet Blue, Jeremy Lin, Jamba Juice, Java.

K is for ... Kaiser, KTUV, Kayak, Kohls.

L is for ... Lowes, Lost, LinkedIn, Limewire.

M is for ... Mapquest, Myspace, MSN, Maps.

N is for ... Netflix, Nordstrom, NBA, News.

O is for ...Outsidelands, Orbitz, OSH, Office Depot.

P is for ... Pandora, PG&E, Paypal, Petco.

Q is for ... Quotes, QVC, Quicktime, Quinoa.

R is for ... REI, Ross, Redfin, Rosh Hashanah.

S is for ... Skype, SFGate, Sears, Southwest.

T is for ... Target, Twitter, Thesaurus, Travelocity.

U is for ... USPS, UPS, United Airlines, Utube.

V is for ... Verizon, Virgin America, VLC, Verizon Wireless.

W is for ... Weather, Walmart, Wells Fargo, Wikipedia.

X is for ... Xbox, XKCD, XM Radio, Xfinity.

Y is for ... Yahoo, Youtube, Yahoo Mail, Yelp.

Z is for ... Zillow, Zappos, Zipcodes, Zynga.

I sure hope this doesn't affect my site rankings

zverr said:

I think many people will disable it and nothing will change in the near future. At it's current state google instant is quite annoying and not really useful.

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What percentage of users edit their settings? doubtful people would take time to edit this. they will accept it just like they accept every google or facebook change.

im not an expert, but i think it could help smaller niche sites since users will end up typing more than usual.


unfortunately, i think trying to exploit the beginning of searches, (ie "eba") is pointless because people will continue to type out ebay. they wouldnt just stop at "eba" just because they saw your site.

mtmhacker said:

unfortunately, i think trying to exploit the beginning of searches, (ie "eba") is pointless because people will continue to type out ebay. they wouldnt just stop at "eba" just because they saw your site.

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That's not how it works. The instant results are not based on what the users has already typed ("eba" in this example.) Instead, the instant results are based on what Google predicts you are going to type. As soon as the user types in the letter "E," google predicts that they will be looking for eBay and displays the search results for that term.