The FTC Update - In Plain English
Earlier this year there was an uproar surrounding the news that the FTC was proposing regulations on Social Media Marketing. Last week the FTC published the final guides, which govern endorsements and testimonials and specifically addresses online advertisers and bloggers.
Here's the FTC update in plain English.
You'll find the official notice here: http://www.ftc.gov/opa/2009/10/endortest.shtm
Earlier this year there was an uproar surrounding the news that the FTC was proposing regulations on Social Media Marketing. Last week the FTC published the final guides, which govern endorsements and testimonials and specifically addresses online advertisers and bloggers.
Here's the FTC update in plain English.
You'll find the official notice here: http://www.ftc.gov/opa/2009/10/endortest.shtm
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