Even though I'm Canadian, most of my business is in the USA so I'm concerned about the new FTC regulations affecting my business. I know with testimonials I'd need to specify the earnings an average customer can expect to make with the product, but do I need to state that under each testimonial, or can I just put it in a disclaimer statement in the footer? For example, this customer testimonial: if I were to say something like "The average user who bought this business guide probably doesn't make any money. The gentleman quoted above was a f***ing rockstar with his business, and he made way more cash than you ever will." underneath the testimonial, it would seriously undermine it's value. (note: I wouldn't actually use that as a disclaimer, but you get my point). This business is completely white hat, so I want to comply with the regs... just as little as I have to, I mean. (My website is currently offline while it's being redesigned, and I want to include FTC compliance with the new design, hence this question.) I actually have no data on how much the other people are making with my products, because the ones who never do anything with them don't bother to report back on their status because that would be, well, doing something. Thoughts?