1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

New FTC guidelines pwns bloggers

Discussion in 'BlackHat Lounge' started by LVNeptune, Oct 7, 2009.

  1. LVNeptune

    LVNeptune Junior Member

    Joined:
    Jun 27, 2009
    Messages:
    100
    Likes Received:
    7
    Location:
    NV
    The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on "bloggers" and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. The word is that bloggers can be fined up to $11,000 per post for not disclosing.

    Source:

    http://www.webpronews.com/topnews/2009/10/06/potential-ftc-fines-raise-big-blogging-questions
     
  2. Sundace60

    Sundace60 Registered Member

    Joined:
    Jun 22, 2009
    Messages:
    53
    Likes Received:
    18
    I'm not sure what to make of it yet. I bookmarked their web page that has the new regulations. I only scanned it, but it seems that they are looking for people trying to scam the public into thinking the product they are reviewing is "great", "excelent", "works for everyone" etc...

    Product reviewers will need to disclose to the public what relationship they have with the products producers. It DOES NOT say where the endorsement has to be so....make a page called "Endorsements" and put it on that page just like the "Privacy Statement". Then if anyone looking at your site reads your review of the product or service you are selling (affiliate marketing), they can click the link to the endorsements page.

    Sounds pretty simple to get around, but like I said, I just skimmed the page. I did not study it at all.