New Feature: Block Advertisers From Google Search Results?

Discussion in 'Black Hat SEO' started by dra$tic, Feb 20, 2012.

  1. dra$tic

    dra$tic BANNED BANNED

    Dec 20, 2010
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    I read an article this morning that Google is allowing some users to eliminate certain domains from their search results. The article is listed below, what are your thoughts?

    If you don?t want to see more ads from a certain advertiser in your Google search results, it appears that you can now eliminate them. At least some users can, for some ads.

    It?s unclear whether this is a test or is a new feature in the process of rolling out, but some are seeing ads appear above search results that say ?Block all ads.? Andrew Girdwood shows an example from the UK, with, but Barry Schwartz points to one for the domain as well. When I get a Netflix ad however, I?m not presented with the option, so it seems the feature is currently not available to all.


    Google started letting users block domains from their search results about a year ago, in an apparent effort to lend to increased search quality on a per user basis.

    At the time, Google noted that it wasn?t currently using the domain blocking as a ranking signal, but that they would look at the data and see whether it would be useful in the future ? kind of the anti-+1.

    We?ve reached out to Google to determine whether this is a test or a feature roll-out. We?ll update accordingly.

    Are you seeing the new feature on ads? Is it a good idea? Let us know what you think.

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