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New EU directive to make cookies illegal

Discussion in 'BlackHat Lounge' started by timalunis, May 27, 2011.

  1. timalunis

    timalunis Newbie

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    What do you guys think of this new law that is going on in the EU? It basicly makes cookies illegal, so how the hell are we supposed to be an affiliate or even have adsense, embedded youtube videos or... anything on our pages anymore?

    Code:
    http://www.out-law.com/page-11807
    Code:
    http://www.pcadvisor.co.uk/news/internet/3264208/firms-must-wake-up-to-new-cookie-law/
    Here is a funny site I found about the subject. It basicly tells you how freaking stupid the law is.

    Code:
    http://www.davidnaylor.co.uk/eu-cookies-directive-interactive-guide-to-25th-may-and-what-it-means-for-you.html
     
  2. 0_inspiration

    0_inspiration Regular Member

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    Cookies have not been made illeagal. The law has changed so that the public have to OPT IN rather than OPT OUT. Previously the fact that you had left cookies enabled on your browser was considered consent, now you jsut have to be more upfront.
    That's it, no cause for fear mongering....

    Added to which, I've seen alot of 'So-Called' experts saying its stupid, but it's actually GREAT for affiliate sellers in the EU now. While you poor americans are getting all your cookies blocked by savvy firefox users, the EU's moved onto computer fingerprints and tracking pixels.
    Cookies are so old hat that I'm surprised anyone still uses themĀ¬!
    (Those are only the two most obvious replacements as well, people crying that the sky is falling need to pull their heads out of their asses and try and keep up on current techniques...)

    Sorry if that was a bit harsh, but I've seen lots of ill informed comment on this :D
     
  3. snaskit

    snaskit Newbie

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    you just host the site outside eu?
     
  4. seoguy81

    seoguy81 Power Member

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    It's still in the grey area.

    What happens when a European IP/Visitor visits a site hosted on a US Server and vice versa?

    I believe they have given a 12 month grace period for site owners to switch over. If it's really implemented then I guess more business to US located hosting companies.
     
  5. 0_inspiration

    0_inspiration Regular Member

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    But if the host owner is an EU resident it still affects them.

    Like I say, despite the fearmongering, all you have to ACTUALLY do is place a warning that your site uses cookies, and link to a place that shows them how to block them.

    Never mind the fact that anyone with half a brain is blocking cookies anyway... I can name one affiliate seller that's moved onto pixels off the top of my head, sure Clix Galore aren't the only one
     
  6. timalunis

    timalunis Newbie

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    I don't how it is in other countries, but in Norway, where I live, you have to follow the norwegian laws if the site in targeted towards norwegians, so that means that all the norwegian affiliate companies will be fcked over no mather where they host their site at, unless they change to this new stuff 0_inspiration is talking about. The affiliates can always get away with it, since we can hide behind a fake name and have our site on a server outside EU, but it's hard for the aff companies, since they have to pay taxes and all that, so they can easily be tracked down.
     
  7. seoguy81

    seoguy81 Power Member

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    In your example, unless the site is in norwegian, there is no way to have concrete evidence that it's targeted towards norwegian audience.. It's quite a bit of a grey area and the policy makers should have given this more thought.

    And from the horses' mouth, Chris Graham from the ICO, admits that it's going to be a tough challenge. The ICO site took the lead by having a small opt-in box on top of their page. Chris mentions that this might reduce a user's browsing experience, having to click boxes and so on in order to view a site.

    I think if affiliate programs can implement new tracking methods then it's quite straight forward. But it's left to see how much can be done towards implementing as well as following the policy.

    Have any of you made the necessary changes to your sites yet or considering something on these lines?
     
  8. MrSmith

    MrSmith Newbie

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    All these laws that the politicians write up are completely unnecessary. Someone is backing them with the funds. It's madness!
     
  9. seoguy81

    seoguy81 Power Member

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    Yep, similar to the new default privacy policy/ anti spam policy and the likes.
    I can only see this being implemented if 1. hosting providers 2. browsers 3. policy makers come together and layout a frame work.