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New domains struggling to rank against their own brand terms! Advice?

Discussion in 'White Hat SEO' started by Cuinasec, Oct 14, 2014.

  1. Cuinasec

    Cuinasec Newbie

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    I have several clients who are part of a larger brand/collection but they wanted the freedom of their own site. The larger site offers one page of thin content but they receive plenty of links (mostly from local directories). The problem I am having is that my clients' new site is failing to rank for their own brand terms because of this! Not only do they have to compete against their competitors, but they have to compete for their own brand! Is there anything I can do for my clients besides creating better content? They essentially nuked my local seo strategy and that is out the window! Thanks in advance everybody.
     
  2. .Oscar

    .Oscar Regular Member

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    First thing that come to mind for me is MORE CONTENT. I have always found it tough to rank anything with thin content after 2013
     
  3. arthurthesolo

    arthurthesolo Newbie

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    Get a blog on the new website and update it a few times. Also, get a few branded backlinks to the new domain. Directories, a couple of comments, a handful of guest posts and it should get up there.
     
  4. Cuinasec

    Cuinasec Newbie

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    The problem with local directories is that the brand has already claimed most of them and points to the brand/collect site. I have already begun implementing a content creation strategy for them but was wondering if there was anything else I can do. Thanks for the ideas guys!
     
  5. blackcoffee7

    blackcoffee7 Junior Member

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    You could write an email to the local directories and ask them if they link to the new site.