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New content on existing URL, what to do with old content

Discussion in 'White Hat SEO' started by IPaidForThisName, Aug 10, 2013.

  1. IPaidForThisName

    IPaidForThisName Regular Member

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    Ok, simple question, I am upgrading a White Hat money site.

    domain.com/url/ has content which needs replacing, I am happy to replace appropriate content.

    Can I use my existing content (from /url/) on new page, lets say domain.com/new-url/

    Thanks
     
  2. SEO Sage

    SEO Sage Junior Member

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    yes, but spin it a bit first!
     
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  3. IPaidForThisName

    IPaidForThisName Regular Member

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    Thanks, I don't spin. Need to keep content writers in business. ;) But thanks for your reply!
     
  4. dinkish

    dinkish Power Member

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    Well if you're needing to keep your writers at work then don't spin it. It likely wouldn't provide any positive change as the previous content would have been cached. I'd think Google could identify that it was simply moved as opposed to replaced, or duplicated once it was re-indexed.
     
  5. GriffonVult

    GriffonVult Jr. VIP Jr. VIP Premium Member

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    replacing because old content wasn't unique and hurted your rankings? just delete and replace

    not the case? just add it on another page.
     
  6. Endire

    Endire Elite Member Premium Member

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    Ipaidforthisname,
    If you are simply moving content I don't see what the issue is with that. Are you saying you will have two pages out there with the same content? If that is the case, then the new page probably won't get indexed.
    If you are just moving content from an old page to a new page, you could also set up a redirect to try and capture any search or referral traffic that was coming into the old page.

    Hope that helps,

    Shawn
     
  7. dinkish

    dinkish Power Member

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    He's going to replace the old content regardless by the sounds of it. Just wants to know if it would be beneficial in trying to re-index the cached content under a new url.

    Quite frankly, I think you'll lose the SERP that you were previously ranking for after it's re-indexed, and the new content wouldn't have any benefit of having replaced it in the first place.
     
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  8. IPaidForThisName

    IPaidForThisName Regular Member

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    Thank you all for replies.

    To avoid confusion, the old content wasn't spun or anything and domain.com/url wasn't SEO'd

    I am relaunching the website hence making changes and spending $$ on content which converts, but it would be a shame to bin old content (which was new at the time).

    What I proposed that I create domain.com/new_url/ and paste old content there? But it's clear that it won't be a good move.

    Hope this helps.
     
  9. dinkish

    dinkish Power Member

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    Basically, it'll be pointless to pay for labour to get it backlinked if it didn't convert enough in the first place. If you're sure that the newer content\design will be more profitable. Hold off on any further investment in the "old ways" unless you crash and burn.

    If you don't feel this is true:
    It won't hurt you to to use the old content since it would be different\"unique" despite being cached because it's your domain. You just won't get the same rankings without page redirects, and if you were to do that, you'd probably be better of just changing your navigation hyperlinks in the first place and leaving the old content intact in hopes that you'll get a click through.

    You'll still be able to rank your old content in a new directory, after indexing it'll realize that it's not duplicated, just moved. Include it in a sitemap to get indexed, but it won't have the backlinks to get it noticed.