Hi guys I've noticed a new competitor enter page 1 of the serps. A quick look at their backlink profile and its almost all footer links, some related niche sites, others non related at all. Im not sure if these will be part of his site network (as the sites look quite legit and established), but its clearly suspicious that these links are in the footer (only viewable if you ctrl+f the word as the font is so small / blends into background) What do i do? At this rate, it seems like only a matter of time (based on how quickly they've hit page 1) before they over take me, with these poor links. I can't tell if they're bought links, hacked, or part of his own site network. My backlinks are primarily from manual tiered link building & guest blogging. The competitor domain is an aged domain, but was re-bought in November 2014. So its only been live for little over a month. Thanks in advance for any advice.