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New Business - Need some Help - Classic Cars tour

Discussion in 'My Journey Discussions' started by ProductionsDream, Apr 17, 2015.

  1. ProductionsDream

    ProductionsDream Junior Member

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    Dont know if this is the right section, if it is not, please move it to the most appropriate one

    So,

    I got a neighbour that has a business of classic cars rental company, hes an old fella and doesnt have any knowlegde of internet marketing, and kinda of has stopped in time, when it comes to advertising etc. I checked his website, and is very outdated and some links are even pointing to chinese store which as nothing to do with our native language...he doesnt have any facebook, instagram, google+, twitter pages, and i think that would be a place to start.

    His site has PR 2 on 3rd spot of the page for the main keyword, and i think he can easily outrank the other pages on the same niche (he has like 7 backlinks total).

    My Questions:

    1-Where would you start? what would you do first? create all social network pages and start from there?

    2-I want to keep this completely legit, so is it safe to buy like 1k likes for the pages to get them started?

    If anyone has any experience in the classic cars niche, i would greatly appreciate some tips. Im still noob, but am getting deeper inside the IM rabbit hole, i will get there, i know it. But still need some help :D

    thanks and have a nice day
     
  2. veboo

    veboo Jr. VIP Jr. VIP

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    1. Start with the social media. I assume as he has nor social media profiles he haven't gain any social signals. Social signals help in rankings. So social media would be a better place to start.
    2. Dont add 1k Fb likes asap. If he has the budget run a FB ad campaign and gain niche related fans, remember One targeted like is worth than million fake likes. Try to build the authority to the business via social media
    As in fact the site is ranked 3rd, for the main keyword build some natural links, if the keyword is local targeted , build some local citations which will improve the rankings for sure
     
    • Thanks Thanks x 1
  3. ProductionsDream

    ProductionsDream Junior Member

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    First of all thanks for the quick reply...

    1- Will Start with social media for sure first. I dont think he wants to spend any money in the internet for now, has he doesnt have any knowlegde about that, and i dont plan to ask him any money atm, i want to show him that he can have some more business with my help and then we can grow together with new ideas.

    2- He usually works with wedding, films, advertising etc..but says that business is not as it used to be. But i think that he can have much more work, he just needs a hand. Hes a very old man, and has some beautiful looking cars.

    *******************************************************************************
    I live by the sea, am a surfer, and theres also a possibility to start a local surf tours With VW Vans, surf is a trend now all over the planet and im my area is growing by the minute, so i think theres business here too.

    I plan do to some offline marketing for sure..contacting local bars to and surf stores.

    Would like some input if anyone has any experience in this niche.