So I was checking out my competition for a keyword I'm currently trying to rank for and came across a new blog that only has 4 posts (1 of them being the hello world post that the blog starts with), a very simple wordpress layout and hardly any keyword usage. The site is PR2, it shows he has 110 backlinks and the site was registered march 2009, but his first post was mid June. I can understand if this site may rank for a long tail keyword, but this is a 1-word keyword that gets over 800k exact searches globally and 165k exact searches locally per month. As well as over 5 million broad searches a month. Hes on the first page... How can this be? Edit: BTW, out of the 3 posts he actually made, 1 of them is just a link to a video with no text, the other two have very few words in the post.