Hi there BHW members, In a couple of days we will have fully developed an app for both Android devices (2.2+) as well as iOS devices (iPhone, iPod and iPad). It is NOT a gaming app. This app has little competition, is high in demand and we are striving for one million, yes you read that right, ONE MILLION installs in a year from when we release the app. The app already has a web-based version which has gotten 1500 organic visitors in its first month. Many of the users which visited the site and gave feedback really wanted us to create an app for their smartphones, so that's what we did. In order to achieve said goal, which of course will be documented in the "my journey" sub forum of BHW, we need to properly market the app. So my question to you guys is: How would one go about achieving said goal most effectively and efficiently, while keeping costs low in the process? Our idea was as follows, Phase I: - First of all, add a separate page on the official website, on which users can download the app / get redirected to the Play/App store. - Secondly, make an animated video on YouTube where users can see why and how they can use the app and embed this video on the separate page. - Thirdly, post this video on many different social mediums and wherever we can, all posts will be posted by us and will be related to the subject of the official post. Once there's some movement in regards to organic installs, we'll get to phase II: - Launch a campaign on Facebook targeting installs from around the world. - Buy ourselves into "app review of the (day/week/month)" on different sites which specialize in mobile apps and whatnot. Depending on whether or not the app is on the first spot for the search term that we target: - We'll either sit back and enjoy the organic growth for the rest of the year while still posting regularly on different forums and social mediums OR - Buy a whole lot of app reviews and ratings + launch a second campaign on Facebook. - Create a dozen of YouTube videos and Churn&Burn them. If by then the app is not growing organically as we would like it to, we'll buy ourselves once again into "app review of the (day/week/month)" on different sites which specialize in smartphones/apps and whatnot. So, what do you think of the above? Do you have any suggestions and/or tips? Let us know. Cheers!