Netflix annonced the launch of his merch Ecommerce site Netflix.shop

How Netflix.shop Works​

Netflix.shop, built with Shopify, is a straightforward eCommerce operation. Since going online on June 10, the site has featured T shirts, hoodies, and caps inspired by different Netflix shows. As of June 2021, the inventory is limited but well-curated. Items debuting in June include streetwear and action figures based on anime series Yasuke and limited-edition apparel and decorative items inspired by Lupin in collaboration with the Musée du Louvre.

In 2020, Netflix hired Nike and Disney veteran Josh Simon to lead its Consumer Products division. Since he came aboard, Simon has tripled the size of the Consumer Products team and arranged distribution deals with Walmart, Target and Amazon to sell Netflix-inspired clothes, toys, beauty supplies and housewares, Walmart sells merchandise inspired by Netflix’s Over the Moon. Stranger Things-branded merchandise is a common sight at Target.

Simon told The New York Times that Netflix.shop will operate as a boutique, with Netflix instead focusing its efforts on more deals with store chains and fashion brands. “Practically speaking, the revenue will come more from those partners around the world in terms of sheer footprint and number of locations and magnitude,” he said
But Netflix.shop gives Netflix a way to tap into the popularity of fast-rising shows and drop merchandise faster than it could working with a retailing partner. This way, Netflix can stoke the fires of cultural relevance with its content and brand. For instance, when Netflix sees it has a trending show like Bridgerton on its hands, the company can quickly move to sell merchandise on its own site rather than through a partner such as clothing company Phenomenal, as it did recently by selling Bridgerton merchandise such as sweatshirts. If Netflix sees a show trending on social media, it can move nimbly – an approach Nike is taking by building its Nothing But Gold site.



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Smart move. More Money.

Netflix was operating at a loss for a while if not mistaken b/c people understand the value of media control

This is one of the new age controls. Merch.

“Netflix & Chill”

This is how the next billions will be made in this company.

GNews said:

Smart move. More Money.

Netflix was operating at a loss for a while if not mistaken b/c people understand the value of media control

This is one of the new age controls. Merch.

Click to expand...

seems Merch will be the next trend,

l33t' said:

This is how the next billions will be made in this company.

Click to expand...

hope they will succeed at this, it will create a lot of opportunities in POD market in general.

Incredibly smart, my god!

GNews said:

Smart move. More Money.

Netflix was operating at a loss for a while if not mistaken b/c people understand the value of media control

This is one of the new age controls. Merch.

Click to expand...

They are not at a loss. They promote woke propaganda to get paid without taxes.

Wonderful!

Thanks for your sharing! I got it!

waiting for that affiliate program lol