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Negative keyword not working?

Discussion in 'Adwords' started by Traste, Apr 5, 2013.

  1. Traste

    Traste Regular Member

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    Hi,

    I have a campaign for an online shop, no used (broad match) items selling. I added used as a negative keyword, but I see some clics on keywords variations such as: used product1

    Should I also add "used" (phrase match)?

    Thanks!
     
  2. Endire

    Endire Elite Member Premium Member

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    Traste,

    Your title says negative keywords not working. Are you sure you configured them correctly in your account? It would be more helpful if you could provide the actual keyword your are targeting.

    In general, if you have a very specific product, it helps to use phrase or exact match in your campaigns. You will get less traffic but it will be far more targeted and the users will find your ads far more relevant to their queries.

    Have you investigated the intent of your searchers at all? Depending on what your keywords are, searchers could have much different goals depending on how they are typing in the query. For instance when people type in single words they tend to be looking for data on an item, concept, product, service or whatever the word refers to. Say someone typed in headphones. They are more likely to be looking for information on what headphones are, pictures of headphones, how to spell headphones, etc.

    Try using exact match and phrase match. You would only use negative keywords if there are terms commonly related to the other terms you are using for your ads but that you do not want your ads triggered for.

    Perhaps you may find this to be of some use,

    http://www.blackhatworld.com/blackhat-seo/adwords/545174-optimizing-adwords-account.html

    Best,

    Shawn
     
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  3. Traste

    Traste Regular Member

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    Thanks, Shawn. Actually, it all started working well a couple days later. I added used as a negative and the campaign isn't getting any keywords showing that word in the full sentence. However, I still don't have a clear idea about what the difference between:

    "used"
    used

    I know "used" won't trigger my add in these cases: used car, where to buy used car
    Bu I don't know how phrase match can helpful in this case.

    Cheers!
     
  4. kveldulv

    kveldulv Registered Member

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    Use negative phrase match to negate specific phrases, rather than just any searches which contain the particular term

    "used product"
    "used product 2"
    will only negate the display of your ads for those specific phrases.
    Searches containing the term 'used' will still trigger your ads.

    If you put +used, or used by itself, it will stop any search containing the word used from triggering your ads.

    Try these to help you with the match types

    http://www.seerinteractive.com/blog/a-guide-to-choosing-and-using-negative-keywords

    Another article
    http://www.ppchero.com/inheriting-l...unts/quick-ways-expand-negative-keyword-list/

    Start with phrase and exact.
    Be careful not to go nuts with broad match negatives until you understand the implications.
     
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  5. LloydDobbler

    LloydDobbler Junior Member

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    I just spoke to my Google rep about this. The policy has changed a little. You need to add every single keyword match types phrase, broad & exact to cover all bases of the keyword. This should help