1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Negative Keyword For Geo Target?

Discussion in 'Adwords' started by dkane, Jan 8, 2010.

  1. dkane

    dkane Registered Member

    Joined:
    Mar 21, 2009
    Messages:
    79
    Likes Received:
    1
    Hi Guys,


    Just wondering if you can negative keyword a geo target phrase?

    For example-

    If Im a New York Plumber...

    I do a broad search bid on "New York Plumber"- because its broad my ad will also appear on anyone searching for "New York" correct? ( which is most likely tourists or travellers-)

    So Im getting lots of impressions for "New York" which is someone search for travel information. (increasing impressions lowering CTR)

    Does anyone know how to deal with this?

    Negative keyword the phrase maybe?

    Im not sure- open to suggestions.

    Cheers

    Dk
     
  2. xr4ti

    xr4ti Registered Member

    Joined:
    May 27, 2009
    Messages:
    72
    Likes Received:
    9
    do an exact search phrase. [New York Plumber] or [plumber]
    that way your not wasting any money at all. the person has to type in new york plumber or just plumber. If you make sure your only advertising in the area that you or your client will be servicing then the search [plumber] will only show up for people in that exact area.

    Hope this helps.. if you have any more questions let me know.
     
    • Thanks Thanks x 1
  3. dkane

    dkane Registered Member

    Joined:
    Mar 21, 2009
    Messages:
    79
    Likes Received:
    1
    Hi Xr4ti,

    ok thanks for the advice.

    So technically you would remove all geo target broad matches and keep the phrase and exact matches only (if geo targeting) as a rule of thumb?

    Thanks I will try it.

    dk
     
  4. ddawg0169

    ddawg0169 Newbie

    Joined:
    Mar 18, 2009
    Messages:
    46
    Likes Received:
    6
    While technically correct, practically speaking there's no danger of you showing up on "new york". That's because

    a) there would be loads of other people with higher bids (for instance "new york laywers")

    b) the term "new york" is so broad that many times Google doesn't even show ads because it doesn't know what you want and doesn't want to shove a bunch of worthless ads in front of you, thereby degrading the user experience

    The interesting thing with broad match is that you'll also show up on similar or related keywords. So if someone searches "clogged drain" and they live in new york, your ad might show up. This can be a good thing.

    If you're willing to look into your account from time to time, you should definitely use broad match and then run search query reports to negative out poor performing keywords. Still use phrase and exact match, but have some broad ones going. You'll discover words you might never have thought of.
     
  5. relllik

    relllik Newbie

    Joined:
    Aug 20, 2008
    Messages:
    36
    Likes Received:
    48
    you can do also that way:
    Bid on "New York Plumber" broad matched if you want ( but i recommend phase match) and add exact match negatives i.e. -[new york] -[plumber]