Hey folks I have an article about my business which is very negative. I have a lot of people - real people, no fakes - talking very well about my business. Unfortunately this negative article (which is not exactly a review but rather an "opinion" based on no real experience) ranks on the first page for my brand. I already figured out that I need to do so called "reputation management". I assume that I just need to build backlinks to the positive reviews. I thought about backlinks from web2.0 and a few social booksmarks. For the anchortext I planned to use my brand for the strong links and generic text to diversify with the weaker links. Will that work? I fear that it will be very slow and this article is really harmful to my reputation. How about sending a shitload of spamlinks to the negative articles, will that bring it down? Any other suggestion?