Hey guys, I launched a website just before christmas, but I missed the christmas rush because my site didn't show up in Google or any other search engines. Since then the site has been on the backburner, but I realized there's still huge potential in the site. I've spent probably 30+ hours developing the site, take a look: http://www.hockeyclothingdirect.com/ In case you're wondering, it's powered by Popshops on Wordpress. I'm pretty familiar with the keywords I'm going for, but I don't know where even to begin to start getting clicks to this puppy. I did a little PPC advertising before Christmas, but didn't get any sales. Considering the nature of this website, what do you think is the best approach in marketing this? Articles? PPC? Backlinks? Any better ideas? Thanks EDIT: This is probably more whitehat than black, MODS: if you could move this, that would be great thanks!