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Need Your Help! Reward = Complete tested method = $$$

Discussion in 'Making Money' started by three3s, Oct 5, 2009.

  1. three3s

    three3s Regular Member

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    Hey guys.

    I'm in the process of trying to write up some really good A4 size and business card size flyers/adverts to promote an online biz opp offer offline at my old university.

    I'm doing this as a test to see how well the traffic converts and if it works it will obviously be scalable as there are universities all over the place with community forums where the work can be outsourced to poor students.

    However, I'm not sure what sales copy I should use on both types the flyers.

    A4 Flyers - Will have the vertical strips with the url that people can rip off and take with them. (hard to explain but any student/previous student will know what I'm talking about, people usually use them for putting their phone numbers on when trying to sell something at uni). These A4 flyers are going to be spread all over the uni notice boards, these will give me more space on the paper to make some good copy and hopefully catch peoples eye.

    Business Card Flyers - These are going under every car's window wiper in the car parks. There are like 6 different car parks, hard to think how many cars in total but definitely in the hundreds. Not so much text space on these obviously so have to get creative with the sales copy on this so people don't just chuck them on the ground and hopefully take them with them and check the site out when they get home.

    What I need from you guys - I'd like any of you experienced copy writers or anybody who has a good idea of what I should include on both types of flyers to throw your ideas in to the mix so I can kick off with decent copy straight away for testing, as what I come up with myself will be nowhere near as good as what we can do together. Obviously it doesn't have to be much, just a few lines of good copy to catch their eye and hopefully make them visit the site. If you guys can be detailed about best colours/fonts etc to use also, even things like this can help. Any little bits of info will be gratefully appreciated.

    Whats in it for you? - If I get plenty of good ideas relatively quickly (I'll be doing this in the next 3-4 days) then what I will do is create a thread with the exact method I used, a photo of the exact A4 and business card flyers I used and I'll also tell you guys exactly how many leads I got and from how much traffic. This will give you guys a very easy and cheap money maker (hopefully, time will tell :))

    Anyway, feel free to fire away with your ideas and lets get the ball rolling. I should mention the offer is your typical CPA biz opp offer, "make $476 per day, get limited free trial, only pay post and packaging... then get rebilled like $80 lol". Any other questions or details needed then just ask in the thread and I'll try and answer ASAP.

    Thanks.
     
  2. g111k

    g111k Regular Member

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    You need to appeal to people's emotions and needs... the business card one is quite simple:

    Is your job recession proof? Need Extra Income?
    No recruiting. No selling. No startup costs.
    www.blablabla.com

    You probably get the point... DO NOT! over do it with colors, cliche statements, go with plain and simple, DO NOT tell them they have to pay or sign up, unless it's literally FREE! Let them find out when they're ready to signup filling out your offer.

    Same thing for the flier, plain and simple, it works and it's cost effective

     
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  3. three3s

    three3s Regular Member

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    Hey thanks man, this is just the sort of input I was hoping to get. Keep the ideas coming folks!
     
  4. lexmark

    lexmark Junior Member

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    Location:
    Miami Florida
    Do you need extra money?
    Are you looking for a honest job?
    Call: 555 555 555 for a fast recorded message with Details.
    * After calling, Just e-mail me to: applications@bestjobever.com
    for a brief Interview and Approval.



    I have more ideas but you will have to PM 'me :D

    Mark
     
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  5. padlock

    padlock Regular Member

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    Occupation:
    Stuff and Girls.Oh.New question.Right. Music Biz a
    Location:
    'Merica!! Fuck Yeah!!
    I've worked in copy writing for many years, having done print, radio and, obviously, web related work. One thing that is paramount is to follow the "KISS Method" (Keep It Simple, Stupid).

    g111k has the format down precisely, especially for fliers and platters (I think that this is what you mean by business card fliers).


    LARGE, BOLD, EYE-CATCHING ALARMING COPY AT TOP

    A More Peaceful But Still Urgent Resolve/Solution In A Soothing Color

    a neutral call to action (your web addy or #)
    I don't think that it matters much about the font you use. Just make sure that it can be easily read at a glance. If you have to squint at your Top Copy from a few feet away...try another font.

    Most ad copy fails because the client/advertiser tries to cram way too much information into a piece of text (this is especially true when it comes to radio and television ads; text affords you a little more room). Still, think of the most successful ad campaigns. Think of Absolut Vodka, for example. Their ad copy is actually only two words: Absolut (Insert Ad Theme Here, a'la 'Absolut Vega$').

    But, I digress....

    Try to stay away from copy that most readers will quickly identify as 'trash' or 'spam'. With all due respect to both g111k and lexmark, while this is traditional (and well written) copy for this sort of thing, in order to avoid being tossed in the trash, the copy should be something that does not immediately strike the reader as a get rich quick thing or some late night infomercial. While using copy like this will get you a few takers (there's one in every crowd), you may have better results casting a larger net, so to speak.

    As IMs, we talk a lot of niche marketing and the same applies in all other marketing. For example, most Rock radio stations' target demographic are Men between the ages of 25-54 years old. While they certainly attract people of all sexes and ages, that's their money demo. Therefore, most of the ads you hear on those radio stations are targeting Men. Specifically, Men between the ages of 25-54. You don't hear too many Kotex commercials there just like you don't hear a lot of strip club ads on the local Top 40 station. The same can be said for T.V. Advertisers on daily soap operas specifically target stay at home Moms and women in general. Monday Night Football targets Men. And iCarly targets tweens.

    (I'm sure you could have figured that out for yourself but I'm going somewhere here)

    Your fliers are also targeted a niche. College students, I assume, since you're posting at a university.

    Since you're placing these at a university, here are a few ideas off the top of my head. You'll need to tweak them and add appropriate landmarks/local businesses, etc.

    If the pitch is that the taker can net $476 per day, make it something relatable to the student.

    EAT 50 LORENZO'S PIZZAS IN ONE DAY
    Not That You'd Want To...But You Could
    Find Out How At www.niftybidnessop.com

    Logic here being that with the $476 per day, they could buy that many 'zas from the local shop with the money they make.

    Use a local pizza parlor/popular take out joint in town. This way, your copy appears to be a local ad (therefore more trusting). Of course the copy can be exchanged to represent any business. Is there a famous drink at a local bar? Use that. And DO use the local establishment's name. It's not likely that they're going to sue you for giving them free publicity. If you are issued a cease and desist by their lawyers (that would happen before you're sued in most every case) - big deal. Move on to something else. Best case scenario is that the local business owner gets chapped and the local newspaper does a piece on it. More publicity for your website (you'd be surprised how many local rags will actually print the address of your offending website).

    For another method, remember that the key to writing any effective ad copy is that your lead (your Top Line) is trying to appeal to one of three things:

    1) A Fear ("Am I fat?", "Will I ever get laid?", "How will I pay my bills?")
    2) A Fantasy ("Will I be rich?", "Will I ever get laid?", "Will I be powerful?")
    3) A Fallacy ("Life will always suck", "You will never get laid", "You will never be able to pay your bills and you might go to JAIL!")

    Your second tier copy provides the resolve - i.e.:

    YOU'LL ALWAYS BE FAT
    Unless, Of Course, You Take These Pills

    Last line is your Call To Action. Your goal is make it easy for the person to remember how to resolve this problem/attain this goal. So, certainly make sure that your web-address is either easily commited to memory or that you give them a reason to take your flier with them. Coupons are always good in this regard. Offer them some sort of incentive for signing up.

    When working with fliers, I'm always reminded of the Mitch Hedberg joke. I'm paraphrasing but it goes something like:

    "When someone hands me a flier, it's like they've just said to me, 'Here. YOU throw this away.'"

    Your goal is to not re-trace your steps the next day and find your fliers lying around all over the place.

    So, for a college student always stapped for cash, you might go with:

    ELECTRICITY BEING SHUT OFF?!
    Easily Take Care Of That Bill (And Several Others) Now!
    Find Out How At www.niftybidnessop.com

    Students looking for sex (as illustrated above...we all wanna get laid):

    DUDE, SHE ONLY DOES THAT WITH RICH GUYS!
    So, Be A Rich Guy. It's Easier Than You Think!
    Find Out How At www.niftybidnessop.com

    Notice that I'm using the word "easy" a lot. In your second teir piece of copy, use trigger words like "easy", "simple", etc. Anything that subliminally tells the reader that acting on your offer will not take much time or effort on their part or will somehow make their life better in some fashion. Listen to radio and t.v. copy. You'll hear this used a lot.

    Since this is BHW, a few tricky ones for fun. If you're leaving notes on cars:

    THIS IS YOUR TICKET!
    You'll Be Out Of Debt In No Time!
    Find Out How At www.niftybidnessop.com

    Yeah, that's lame. I know. But I'm not shooting for Madison Avenue copy here, just illustrating an example.

    Bottom line, just remember:

    OMFG, MY LIFE TOTALLY BLOWS!!
    Thank Goodness There Is A Solution
    And all I have to do is THIS.


    Since I don't know what your site looks like and if you're doing a direct tie-in with the copy you'll be writing here, it's a little harder to come up with specific ideas. Can you post the link to the site or are you still in the process of building it? Or will this be a redirect to the program's PPA sign up page?

    If you're planning to build an effective landing page you can get really creative here, making it very local and very target driven. I do have to warn you, though, that just shotgunning fliers (no matter how well written) isn't the best method to attract sign-ups. It's a nice piece of the puzzle, though, if you design a great lead-in site to tag along with it.

    And, so ends my first post on BHW! I've been reading for weeks and only tonight was given membership status. Happy to be here (learning a lot) and I hope this post assists some other users. Looking forward to posting more.
     
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  6. reqd

    reqd Junior Member

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    Hey great fucking first post padlock. Lots of good grass roots sales and marketing 101 and intermediate stuff on there.

    I was considering doing the same, obut targeting low income hispanic families here in L.A. - marketing in spanish with a great offer that would compliment the lifestyle. I've had some luck with non-english speaking markets in the past.

    If anyone considers doing something offline like this, and you have a connection to a culture or community outside of the english speak community - would be a worthwhile venture to target your home market.
     
  7. phpfiend

    phpfiend Junior Member

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    Heres one for the biz card flyer

    Heres a hand up instead of a hand out! Grab this great opportunity that can make you $x/day! Put this into action & get @ least $x/day after 30 days! I challenge you to do this and make $x/day! Go to <insert url here> & get further information!
     
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  8. three3s

    three3s Regular Member

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    Well thanks for these brilliant posts guys, especially padlock. I've tried to thank all you guys but blackhatworld is lagging for me and been playing up last 2 days? I'll try it again later on, a blank error message pops up after lagging for like 30 secs when I try to hit thanks button?

    Anyway I've got to rush out for a game of golf, I'll be back online later to check up on the thread again and hopefully decide on a final copy to use :)

    EDIT: Thanks buttons working again. I'll answer those questions later on too, I'm just in a mad rush just now. Cheers.
     
    Last edited: Oct 6, 2009
  9. three3s

    three3s Regular Member

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    Just fully read your post padlock, that post alone is more than i hoped I'd get, I never thought I would have to think about it from so many angles, great stuff though.

    Like you said, I would prefer to operate the site by using an opt in form and getting these people on a list but for the moment I'll just be buying a domain and redirecting the traffic. The reason I'm doing this is because I have no idea if it is going to be successful in terms of traffic or sign ups. At least after I have ran this initial test I will know the score. If it is a success then I can go to town with a nice opt in video landing page and milk them over and over.

    i like the idea about the car flyers saying something along the lines of this si your ticket etc, this will definitely get their attention and make them take in what they're reading.

    Now I'm going to get the flyers printed tomorrow hopefully and the plan is to distribute them on Thursday. However, this all depends on how good the weather is on Thursday. These flyers will be on the cars for a good 8 hours in some cases, the last thing I want is for it to rain and fuck the flyers up, nobodys going to put a soggy flyer in there car and check it when they get home.

    If anyone else has got anything to contribute I'd love to hear it.