Can anyone give advice and/or point me to a guide on Adwords? Most out there start out with the very basics and I don't want to read five pages of fluff. Most advertising I"ve done in the past didn't cost a great deal, so I would just bid on anything and everything. But my new site will have keywords $1-$3 and I need to be more efficent. Now I have about 300 keywords I'd like to advertise for. What's the easiest/best way to do this? Should I do general match keywords? Like say my site was on shoes. Should I just target anything and everything "shoes"? Or should I go through all 300 keywords, adjust price, adjust the ad, copy etc to focus on each keyword individually? Or do I do a combo of both? Focus on as many indiividual keywords as I can, but also target longtail like "shoes from the awards show" stuff like that?