I am pretty new to the whole Taking Initiative thing.... But, I am well studied on the mobile websites development, and working on Responsive Websites.... Now, I was wondering how I could start this process since I have direct emails to small businesses that would find my services useful. It would be my first time creating an email to 'hook' the clients. And I will be emailing 100 a day, one at a time, to personalize the feel. Any hints? I could use the help!