For starters, I just want to be upfront and tell you guys that I am not an affilliate marketer and actually have a product/service I want to sell. Why am I here instead of a "white hat" seo forum? Because I know you guys know the real shit that works and that is what I am interested in. So I know SEO determines your page rank on search engines for particular keywords or phrases but I don't know much beyond that. I am internet/computer proficient (I do webdesign/networking/programming/etc), so you can go straight into technical details. So on to the questions: 1. Is being anything beyond page 1 worth anything? If so, after what page is generally accepted as falling off the cliff of getting any traffic what-so-ever? 2. What does into your page rank, and what is the weight of each? I know other people linking your site ups your page rank, and so does metatags, but what else goes into it? If you have a startup business, how do you develop these links? Do black hats just spam forums and youtube videos with links? 3. Is there *any* legitimate way (without spam) to up the page rank of a new domain/new business? If you get your page up in rank using black hat methods, how poor quality are the leads? What conversion percentage is generally acceptable for black hat methods?