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Need some of your opinions on buying a $10,000 domain.

Discussion in 'Black Hat SEO' started by Mortz, May 11, 2012.

  1. Mortz

    Mortz Registered Member

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    Ok, normally I'm a lurker commenting on posts. However, I have a question for some of you braniacs.

    We bought a domain that receives 1300 exact match local searches a month. We built an honest eCommerce site on that domain. In April it sold a little over $40,000 in retail. We take in about 15-20% after advertising and cost of goods. So on an average month we're anywhere between $4000 and $8000 profit.

    Our domain is similar to this: dogtrainingstore_com

    We have the opportunity to buy the root domain (example dogtraining_com)

    The new domain has 65,000 exact match local searches.

    It will cost us between $8000 and $10,000 to buy out the domain. The domain has nice age and has relevant content on it now. We would obviously nuke the content and place our content on it. We did get tanked by Penguin but through our efforts, we've rebounded and we're still making sales. We also don't focus solely on Google.com

    If you recommend we buy it, what would you do? 301 redirect the whole domain or simply start a second site?
    If you wouldn't buy it, what would be your reasons?

    Thanks!
     
  2. Brasileira

    Brasileira Newbie

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    If it was me and I had the money I would buy and set up a sister site. You'd basically be buying the competition
     
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  3. lancis

    lancis Elite Member

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    I would check first is there are other keywords that in total can give you more than 65,000 exact local searches.

    You're selling well with analogue of "dog food store" because people already did their research on the food itself - they come to buy. "Dog food" on the contrary is a research stage for many, they will do their research on your site and head on to compare the prices with other stores. Not fact they will return to you at the end of the day.
     
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  4. Mortz

    Mortz Registered Member

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    If we buy it, we wouldn't be buying our competition. At it's current state it's not competition within the niche it's targeting. For us or anyone else.
     
  5. Mortz

    Mortz Registered Member

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    Interesting point, one I failed to comment on. Our sales don't primarily come from our EMD either. We rank well for the EMD with little to no effort but we later found out that our sales are coming from brand specific keywords and the root keyword (in our example it's "dog food" with our store being "dog food store") Also the tag isn't "store" I just used that for an example.
     
  6. drogon

    drogon Elite Member Premium Member

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    If you have the funds then i would buy it but obviously try to get a better price then build a second site and now you are not only relying one one but two sites to bring in sales. Also if anything should happen to one of the sites ranking wise, you have the second one as backup to still bring in sales during that period.
     
  7. lancis

    lancis Elite Member

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    Try to check if those who buy with "dog food" are returning visitors. I.e. they found you using some keyword, they liked what they saw, now they are short-cutting to reach your site faster.
     
  8. JACOb5

    JACOb5 Junior Member

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    Well since this is BHW why not be a little sneaky about it?. And i agree with what has been said about the dog food being more of a reasurch stadge search query. Which is what leads to the options you have.

    A- Buy it and keep whatever it has on so people can still do reasurch on it but make your other site a sister site and be all hoping for the best.
    Or option B which is a bit more sneaky, it really depends on how well the root site ranks, if it ranks good buy it and make some biast posts about dogfood brands that YOUR website sells, telling the viewer how it is very very amazingly good. Then you can choose to either leave the sites completely unlinked and hope people get to your site OR you can link them up and take the risk of people realising you are biast. Maybe just say that personally you have found yourlongsite.com to be the best all round from past transactions or something like that, nothing too obvious..
     
  9. portugalkix

    portugalkix BANNED BANNED

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    I don't understand how did you made 40k with a 1300 local monthly searches niche. What was your daily traffic? Price of product?
     
  10. Mortz

    Mortz Registered Member

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    I didn't make 40k. I retailed 40k. It's not affiliate marketing. It's retail goods. Average sale is $500 - $550, prices on products range from $49.00 to $1,200.

    I like the point brought up by lancis. Our conversion value is very medicore for the root domain EMD. (ie. "dog food" as opposed to "dog food adjective") Also, this isn't a "repeat" business site. Most of our customer base buys once and rarely makes a second purchase.
     
  11. argh11

    argh11 Regular Member

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    I would be careful of forwarding your money maker domain to the new one. I read a case not too long ago about someone doing this with a domain and sales and traffic tanked. You might want to do it the other way around if you have already built up a brand name. (i.e. forward "dogfood.com" to "dogfoodstore.com".

    Study is here: http://anonym.to/?www.nytimes.com/2012/04/26/business/smallbusiness/newark-nut-company-buys-a-perfect-domain-name-yet-sales-suffer.html

    One more thought...if you are in this for the long term, you might go ahead with your original plan and not look back.

    Good luck either way you go with this!
     
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    Last edited: May 12, 2012