So here's my dilema. Let's take a word like repetto shoes. 2400 Local searches on exact search right? But if you go to traffic estimator: 1900 local searches and this is not on exact match sicne that's not even an option so if you put brackets around it [repetto shoes] it shows up as 880 which is the same as market samurai when you do exact match. So when you do keyword research i wonder if i should be using market samurai and using exact broad or phrase. Exact gives the lowest searches but i assume is a lot more close to what traffic you will get 50% of or so if you rank #1. Is this right?