1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Need Some Help. Local Search SEO.

Discussion in 'Black Hat SEO' started by Markthedude, Jan 18, 2012.

  1. Markthedude

    Markthedude Power Member

    Joined:
    Feb 26, 2010
    Messages:
    572
    Likes Received:
    266
    Occupation:
    Entrepreneur
    Location:
    United States
    Hi Everyone,

    I'm feel like I'm starting SEO all over again, well almost.

    My mom is great, I mean GREAT at tailoring clothes and I want to help her get out of her dead-end 9-5 job. She's starting to get older and I know that if I can get her the customers that she can do the work, I'll just be the business mind.

    I'm good at doing micro-niche sites and I know how to rank them but when it comes to local SEO I don't know where to start, so please don't blast me for "not using the search button".

    I'm guessing when it comes to local there are a few different ways I need to approach my SEO strategy.

    First and foremost the competition is HORRIBLE! I mean, the sites look like they were made pre-2000. Flashing banners, live glittery backgrounds and crap. But these are business with real earnings and real customers.

    I've looked at all their sites and studied what I could from them and honestly the connection to why they are number 1 is why I'm here.

    Say I want to rank for "Window Cleaning Service (my state abbrev.)"

    Google shows zero [exact] searches a month but when I search "Window Cleaning Service" big G shows 1,300 [exact] searches/month with 720 being local.

    So if I base my link-building strategy on "Window Cleaning Service" will big G show my business to people when their location is detected (when they are searching) therefore I don't need to worry about ranking with my states abbrev. in it?

    Basically I guess in a nutshell how should I approach KW research when it's a local term in a *very* specific niche where adding state abbrev. bring in zero [exact] searches?

    I really hope this makes sense and please ask me questions if it would better help you to help me. I really want to get my mom out of her crappy job so I can stop listening to her complain about this-and-that.
     
  2. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jan 10, 2010
    Messages:
    2,849
    Likes Received:
    1,704
    Location:
    Stalking My Ex-Wife
    Get her on Google Places. There's some stuff in the download section but make sure to find the most current stuff. Many of the guides leave out details that you should be doing like creating KMZ files, KML files, etc. Just start doing searches on places SEO there's a fair amount of info out there. Don't keyword stuff the places listing.

    Get it all SEO'd out and make sure you have a website that is SEO'd also. Get citations and reviews for the places page and start trying to rank the website for the keywords.

    That's pretty much it. It's not hard. Places can seriously lag and glitch at times but if you stick with it you can generate a good amount of business from it.
     
    • Thanks Thanks x 1
  3. Markthedude

    Markthedude Power Member

    Joined:
    Feb 26, 2010
    Messages:
    572
    Likes Received:
    266
    Occupation:
    Entrepreneur
    Location:
    United States
    Google Places seems to be pretty simple as far as adding a listing. I see that I will have some research to do as for how to properly SEO it and rank it.

    When you mean "start trying to rank the website for the keywords" I assume you mean the KW's without my states abbreviations? That's kind of my biggest concern as I don't want to backlink using the wrong anchor text.

    Thanks for the direction!
     
    Last edited: Jan 19, 2012
  4. keytenx

    keytenx Supreme Member

    Joined:
    Sep 18, 2011
    Messages:
    1,254
    Likes Received:
    762
    Occupation:
    Freelance SEO / Link Builder
    Location:
    10°45'N - 122°33'E
    its not easy as you think buddy. there are lots of factors needs to be done in order to get ranked in google places.. check this out:

    Code:
    http://www.searchenginejournal.com/top-7-tricks-to-rank-in-google-places/30785/
     
    • Thanks Thanks x 1
  5. Markthedude

    Markthedude Power Member

    Joined:
    Feb 26, 2010
    Messages:
    572
    Likes Received:
    266
    Occupation:
    Entrepreneur
    Location:
    United States

    I didn't mean that ranking was easy, but adding the business was. Simply typed in the phone number, address, website etc.

    I guess I meant to say the "business page" was easy. And thanks for the article! It was a great "hey, here is a 101 guide" so I appreciate that.
     
    • Thanks Thanks x 1
  6. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jan 10, 2010
    Messages:
    2,849
    Likes Received:
    1,704
    Location:
    Stalking My Ex-Wife
    It absolutely is. I have multiple high ranking places listings. Most people are lazy and don't do the work. I rank my own and clients. Not hard if you spend the time learning how to do it. Especially if it's not competitive.

    Now if you're trying to rank a restaurant or some other competitive niche it's gonna be a lot of work and take a long time.
     
    Last edited: Jan 19, 2012
  7. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jan 10, 2010
    Messages:
    2,849
    Likes Received:
    1,704
    Location:
    Stalking My Ex-Wife
    Whatever keywords you're targeting is what you want to try and rank for. For most it's usually something like keyword city. Your site rankings will help your places rankings.