Need Some Basic Whitehat Help For My New Campaign!

Well, i've just been awarded a nice budget to spend on my next venture, so i'm pulling out all the stops and going for gold.

But problem is, i've never done anything for whitehat SEO (know a fair few black hat methods, but going to use mainly white on this) and i don't fancy outsourcing this part until its up and running. But it can't be running if it has no visitors.

So moving away from backlinks/content submission etc. I just want to know about simple whitehat SEO, like the real basics i.e. meta keywords etc. Due to the fact i've never used them and know to do this project propery i'll have to slave away.

Is whitehat SEO basically just covering meta keywords, headlines (h1/h2), keyword density and robots.txt (in a nutshell)?

If thats all there is to it, i'll be fine, but i have a sinking feeling i'm missing some major things out (probably covered on BH side, but i want to make sure!).

Just tell me what i've missed and i'll grind away at looking it up - no pain, no gain!

Thanks for any input!

Here's the professional consensus

hxxp://www.seomoz.org/article/search-ranking-factors

Note this is from 2007, but most if it still holds up.

you're a star. thanks given where thanks are due.

(you're also my first thanks so feel lucky =P!)

Hopfully this should prove to be quite sucessful. I'm only aiming for $1 a day, but if i can do that, and i can do $2 a day, i can then in theory do $1000 a day, which would be nice.

We'll see how it goes 'eh!

Well another nice guide is by Brad Callen which is available for free..

seomadeeasy.com Great ebook I learned my SEO from this book.

Hope this helps

here is another gem h77p://w3.seobook.c0m/. There is a lot of free stuff to learn at this site.

cheers everyone, wasn't really looking for this much stuff. Was just expecting "make your page look nice, use meta & submit to directories to be indexed faster" or something.

Hopfully i'll have my 3 sites finished by tonight, then i can see how fast they get indexed.

Funding comes through at about 7pm (aka blagged someone to pay for everything cos they trust me!), so if everythings done by then, i'll blat it and see if im indexed before midnight! *fingers crossed*

That wouldn't be bad for my first sites though!

In whitehat tap with ease into engines not with sledge hammer!!! Using sledge hammer puts you into a box full of sand...

bottom line is seo optimization is 10% linking 90% no matter what anyone tells you.